9th Square Redefines Online Advertising with Expanding E*Banners.NEW YORK--(BUSINESS WIRE)--Oct. 27, 1998-- E-commerce solution offers real-time online purchasing while solving bandwidth, speed and navigation issues associated with other banner advertising vehicles. 9th Square, the premier provider of end-to-end e-commerce web banner A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. solutions, today introduced its E*Banner(TM) suite of products. The 9th Square solution is designed to redefine banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. while addressing current bandwidth and speed issues. E*Banners work at the same speed as traditional banner advertisements and expand when users click on them, transforming them into mini-sites. These mini-sites (www.minisite.com), eliminate the loading time In airlift operations, a specified time, established jointly by the airlift and airborne commanders concerned, when aircraft and loads are available and loading is to begin. and navigation issues associated with pop-up windows, while simultaneously allowing consumers to easily call up information or purchase product directly from the advertisement. "Until now, banners have not fulfilled their promise to consumers or advertisers," said Tom Burgess For the baseball player, see . Thomas Burgess was a first class cricketer who played one match for Yorkshire County Cricket Club against Essex in Harrogate in 1895. A right handed batsman he failed to score a run in the match and did not bowl his right arm fast medium as Essex , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , 9th Square. "By turning ads into mini-commerce sites, E*Banners allow our customers to build trust with online consumers by making sure that they can transact real-time without moving to another Web site, saving them the aggravation Any circumstances surrounding the commission of a crime that increase its seriousness or add to its injurious consequences. Such circumstances are not essential elements of the crime but go above and beyond them. of navigating back or losing their way. At the same time, advertisers have a new, affordable, more effective way to interact with the rapidly growing community of online consumers." Customers 9th Square has been testing product since this summer, and is in the process of deploying E*Banner tests for a number of blue-chip companies Blue-chip company Used in the context of general equities. Large and creditworthy company. Company renowned for the quality and wide acceptance of its products or services, and for its ability to make money and pay dividends. Gilt-edged security. , including: TicketMaster, Investor's Business Daily Investor's Business Daily (IBD) is a national newspaper in the United States, published Monday through Friday, that covers international business, finance, and the global economy. Founded in 1984 by William O'Neil, its headquarters are in Los Angeles, California. , Free Realtime.com, Autoweb.com, and SportSite.com. "Smart marketers know that the Web must figure prominently in advertising and promotional programs, but often are not sure how to maximize the value of their online programs," said Leslie Laredo, CEO of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. consultancy, The Laredo Group. "E*Banners provide Internet marketers with a flexible and productive tool to enhance ad effectiveness." Additional Features In addition to providing consumers with improved on-line buying and browsing capabilities, the E*Banner suite is designed to address concerns about the impersonal nature of Web-based transactions. Among the suite's features are the ability for the consumer to interact with an advertiser's service representative using either a real-time chat feature or by requesting an immediate "call-back" by phone. Merchants and consumers will be able to exchange information, allowing advertisers to gather data on customers while providing an information vehicle to buyers. Full Product Suite - E*Banner -- an expandable Web banner to sell products, exchange information or advertise - E*Banner Infostation -- provides primary market research data for vendors - E*Banner Ministore -- provides end-to-end electronic commerce to merchants for individual product or service sales - E*Banner Service Center -- provides unique customer service including 'human contact by phone' or 'sales rep chat' - E*Server Advertising Server -- fastest ad server in the industry Pricing 9th Square is committed to value-based pricing Value-Based Pricing A pricing strategy in which a product's price is actively dependant upon its demand. Notes: This method of pricing allows companies to take advantage of highly demanded products by charging more. for E*Banners. Design costs for an expanding E*Banner are generally under $5,000, the lowest price in the emerging field of providing banners that "Stay Put." 9th Square is also sensitive to advertisers' desires for the lowest possible CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. , or a resonable cost per "Click-On" (as opposed to the old "Click-Through"), and even considers a per-sale revenue share as part of their value-based pricing equation. About 9th Square Based in Newport, RI, 9th Square was founded in 1998 as an Internet advertising and e-commerce software solutions provider. The company is the first in the e-commerce market to focus exclusively on expanding web banner ads to provide end-to-end Web transactions. For more information, please visit 9th Square on the World Wide Web at http://www.9thsquare.com or visit Booth no. 610 at @d:tech. NOTE TO EDITORS: The name E*Banner and E*Server appears with an asterisk after the first letter. This symbol may not transmit properly in some systems. |
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