99 CENTS STORE MOBBED.Byline: Joseph Giordono Staff Writer SIMI VALLEY Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. - At midday on Thursday, a line of almost 100 people stretched into the parking lot of the city's latest attempt to rehabilitate re·ha·bil·i·tate v. 1. To restore to good health or useful life, as through therapy and education. 2. To restore to good condition, operation, or capacity. the Tapo Street commercial corridor. The grand opening of the city's first 99 Cents Only store on Thursday - marked by such promotions as a limited number of televisions and scooters List of scooter models per manufacturer Aprilia
According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. store spokesman Henry Miller, almost 1,000 customers had entered the store by noon, forcing store employees to set up a makeshift rope line A rope line is a rope, often covered with velvet, that separates famous persons from a crowd. It is strung from portable metal or plastic poles. In American political terminology, a politician "walking down the rope line" is shaking hands of his or her supporters and guests. outside. Only as other customers left the store were more being let in, he said. The store, as the name implies, features a large selection of brand-name goods all priced at 99 cents. Popular sellers on opening day included such staples as batteries, cleaning supplies and Halloween candy. ``It's kind of embarrassing to be standing in line in a parking lot to get into a discount store,'' said Claire Nolan, a Simi Valley resident. ``But I might as well check it out. It will probably bring some life back to this shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into .'' And that is exactly what city officials are hoping for. Several stores in recent years have left the area, which has been targeted by the council as an important aspect of the city's development efforts. But the larger implications of the store's opening were largely lost on the crowd of shoppers whose main goal was to save some money. ``There really are some bargains in there. When you've got a big family, every little bit helps,'' said shopper Joel Gray, who was wheeling away a shopping cart full of juice packs, paper products and school supplies. According to store officials, the 99 Cents Only chain has 94 stores nationwide. There are stores in Port Hueneme Port Hueneme (wī'nē`mē), city (1990 pop. 20,319), Ventura co., S Calif., on the Pacific coast; founded 1870, inc. 1948. It has an artificial deep-sea harbor and is the site of a huge naval construction-battalion (Seabee) center. and Camarillo, and a fourth Ventura County outlet is scheduled to open in Oxnard next week. CAPTION(S): photo Photo: (color) Crowds wait Thursday to get into the new 99 Cents Only store on Tapo Street in Simi Valley. Joe Binoya/Special to the Daily News |
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