98% Marketing Failure Rate Now Obsolete for Financial Institutions.

Business Editors & High-Tech Writers

DALLAS--(BUSINESS WIRE)--Nov. 15, 2000

MoneyMatch(TM), the web-based value-added marketing service from Ignite Sales(TM), obsoletes the 98 percent failure rate financial institutions experience in many of their marketing efforts.

By cross-selling financial products to online users -- realtime -- at the moment of need, MoneyMatch converts web traffic to revenue to deliver a marketing success rate of 15 percent, well above the industry-accepted 2 percent. Using the MoneyMatch service, financial institutions realize an increase in qualified online applications by a proven 50 to 250 percent.

The success rate financial institutions receive with the private-labeled MoneyMatch marketing service provides a payback on investment within weeks. This rapid return on investment is generated by both the online real-time cross-selling capabilities and the targeted offline sales MoneyMatch produces. When online users interact with MoneyMatch Visual Planners(TM), the service instantly guides them to the appropriate product, gathers data and builds financial profiles. Offline, the MoneyMatch proprietary profiling engine generates product purchase predictions for each financial institution for call center, and direct marketing campaigns and warm sales leads.

"The results our customers are experiencing have far exceeded their expectations," says Julie Hamrick, president of Ignite Sales. "Our customers

are seeing up to 75 percent of online users taking action to apply, learn more or collaborate with a financial advisor or loan officer. They are telling us the value the MoneyMatch service adds to their web site is unprecedented, and they are responding by purchasing more MoneyMatch services."

"Financial institutions using MoneyMatch benefit in two ways: immediate online sales increases; the competitive advantages of knowing online users needs for pinpoint targeted marketing and higher sales success rates offline," said Barbara Boe, Ignite Sales vice president. "MoneyMatch puts financial institutions in the position of being the trusted financial advisor, helping online users achieve their financial objectives by offering the right product at the right time -- real-time."

Surpassing online calculators and personalization engines, MoneyMatch's marketing analysis service is the "spark of genius" that allows financial institutions to interact, cross-sell, profile and profit instantly online.

About Ignite Sales, Inc.

Dallas-based Ignite Sales, an application service provider, offers the web-based service, MoneyMatch, a patent-pending interactive profiling software with a built-in intelligent marketing engine. This Internet service converts web traffic to revenue today and predicts tomorrow's purchases by engaging the online user, cross-selling products and services of value and building customer profiles. Notable customers include Wells Fargo, Sovereign Bank and Frost Bank. Fiserv is a strategic reseller of the MoneyMatch service.

Financial institutions interested in learning more about how they can achieve unparalleled marketing results and maintain customer loyalty through the MoneyMatch service should contact Barbara Boe, Ignite Sales vice president of Marketing, at 972/458-5522.