92 Million Unique Visitors Later, progressive.com Celebrates 10-Year Anniversary.MAYFIELD Mayfield, city (1990 pop. 9,935), seat of Graves co., SW Ky., in an area of farms and clay deposits; founded 1823. It is an agricultural trade center with a tobacco market. VILLAGE, Ohio -- First Web Site of Any Major Auto Insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual. An insurer is frequently an insurance company and is also known as an underwriter. In the World Lets Drivers Buy Policies and Service Them Online and Helps Shoppers Understand Which Companies Offer Them The Best Rate Ten years ago, auto-insurance.com, then the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. of The Progressive Group of Insurance Companies (NYSE NYSE See: New York Stock Exchange :PGR PGR Project Gotham Racing (game) PGR Procuraduría General de la República (Mexico) PGR Patriot Guard Riders (national motorcycle group based in Centennial, CO) ), launched as the first Web site of any major insurer in the world. More than 92 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. later, the site, which adopted a more intuitive URL--progressive.com--in 1997, has evolved from brochure-ware to one of the most frequently visited auto insurance Web sites and an integral part of the nearly $4 billion business The Progressive Direct Group of Insurance Companies has become. Over the years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time site has received many awards, including BusinessWeek BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. magazine's "Web Smart 50," InformationWeek's "Web Sites That Work" and the Web Marketing Association's "Best Insurance Web Site." And, progressive.com is the only financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Web Site to be named #1 Overall in eight consecutive rating periods by the Gomez Scorecard(TM). "It's been quite a ride," said Toby Alfred, customer experience general manager, Progressive Direct. "And we've learned a lot of things along the way. We used to think of customers who want to buy online as being distinctly different than those who want to buy by phone, but, over the years, we had to change the way we measure these sales since people would start on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and close on the phone, or vice versa VICE VERSA. On the contrary; on opposite sides. . We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. that doing business on progressive.com has become a part of so many people's lives."
Some milestones:
April 7, 1995 The Web site of The Progressive Group of Insurance
Companies, auto-insurance.com, launches.
1996 Auto insurance shoppers can compare a quote from
Progressive alongside the rates of other top
competitors.
1997 The "buy button" feature is introduced; consumers can
now buy a policy real-time, online. This makes
Progressive the first auto insurer in the world to
sell on the Internet.
1998 Online customer service is introduced. Customers can
now make secure, real-time payments, track the status
of claims and modify policy information. Another
first.
2000 Progressive becomes first auto insurer to sell
motorcycle insurance real-time over the Internet and
the first to offer online quotes for recreational
vehicles.
In the same year, Progressive becomes the first auto
insurer to introduce a wireless application protocol,
allowing consumers to access the site using
Web-enabled digital personal assistants or
Web-enabled phones.
2002 The Rate Ticker, an up-to-the-minute display of auto
insurance rates available to consumers from
Progressive and other big-name companies, is
introduced. Made to look like a stock ticker, the Rate
Ticker lets visitors to the site see, at a glance, how
much rates vary from company to company so that they
can better understand the importance of shopping
around to save money.
2003 Work is undertaken to make online quoting even easier
by making the quote time faster. By 2004, quote time
is reduced by more than 30 percent to just 7.6
minutes.
2004 The Progressive Group introduces its second brand,
Drive Insurance from Progressive, making
progressive.com the URL of Progressive Direct.
The auto insurance products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE (1-800-776-4737) and online at progressive.com through the Progressive Direct(SM) brand. Progressive Direct offers consumers conveniences that help to make car insurance easier, including comparison rates of other leading insurance companies and the ability to shop for, buy and manage their policies by phone or online, 24/7. The Common Shares of The Progressive Corporation, the holding company, are publicly traded at NYSE:PGR. More information can be found at progressive.com. |
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