92% of Surfing Seniors Have Shopped Online. 78% Have Purchased! 55+ Age Group Buy More Software Online Than Drugstore Items.WESTPORT, Conn.--(BUSINESS WIRE)--Aug. 31, 1999-- Most online seniors are totally comfortable with making purchases over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and have household income to be significant players in e-commerce arena according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online consumer research study called Surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. Seniors An amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. 92 percent have window shopped online and 78 percent have made a purchase. This is significantly higher than the online shopping and buying by the total Internet population, according to tracking studies by the Westport-based company that pioneered online marketing research. The study of 1,265 Web users aged 55 and above found this group to be well-equipped computer owners who are savvy about high-tech add-ons such as scanners and digital cameras. They use email to stay in touch with family and far-flung friends and some even exchange digital photos of children and grandchildren GRANDCHILDREN, domestic relations. The children of one's children. Sometimes these may claim bequests given in a will to children, though in general they can make no such claim. 6 Co. 16. . Despite being in an age category known for pill-taking, they buy more books and software online than drugstore items. The top five items recently purchased by Surfing Seniors and a comparison to the Internet universe are: -0-
Seniors Internet Universe
Computer software 43% 19%
Books 43% 21%
Computer hardware 24% 13%
Music CDs 29% 22%
Clothing 19% 8%
Almost a third of seniors have discovered online drugstores and 27 percent of them have made an online purchase, mainly buying over the counter products. Only nine percent of those that have visited an online drugstore have bought prescription drugs prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, . The top e-commerce site in this category is Drugstore.com, with Mothernature.com and Planetrx.com coming in second and third. Although the convenience on online drugstores might seem to be an ideal solution for this group, only 17 percent said they are extremely or very likely to purchase from an online drugstore in the future and 56 percent said they were not very likely to purchase this type of item online. About the Study Nearly 80 percent of 1,265 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. to Greenfield Online's study conducted over the Internet were age 55 to 64 and 21 percent were 65 and up. Over 40 percent had household incomes of $50,000 or above. The study found that 95 percent are computer owners and most have owned their computer for three years or longer. Only 19 percent confessed to being concerned that the computer would be "too confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. to learn." The survey takers were drawn from the Greenfield Online consumer research panel of over one million individuals who have voluntarily agreed to participate in marketing research studies. Topline findings from this study are available on the Greenfield Online Web site at www.greenfieldcentral.com. About Greenfield Online Greenfield Online, Inc., the pioneer and industry leader for Internet-based consumer research, is a full-service marketing research firm that uses the speed and reach of the Internet to provide custom research reports, as well as periodic tracking studies about e-commerce and hard-to-research groups. Our products include FocusChat(TM) to conduct online focus groups, MindStorm(TM) - The Online Think Tank(TM) for online brainstorming, and QuickTake(TM) enabling do-it-yourself surveys. Key tracking studies include the Digital Consumer(TM) series, notably the Digital Consumer(TM) Shopping Index. The company also studies groups such as college students, the gay community and mothers with babies. Founded in 1994, the company is headquartered in Westport, Connecticut Westport is a coastal town in Fairfield County, Connecticut, in the United States. The 2004 population estimate was 26,644. The town is as affluent as other expensive Fairfield County towns, boasting a per capita income of more than $70,000. , with a satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For additional information about Greenfield Online and its services, please call Gail Janensch at 203.429.0111 or visit the company's Web site at www.greenfieldcentral.com. |
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