9 Net Avenue Announces Spirals as Its Advertising Agency in an Effort to Expand Into New Horizons.EAST RUTHERFORD Rutherford (rŭth`ərfərd), borough (1990 pop. 17,790), Bergen co., NE N.J., a residential suburb of the New York City–N New Jersey metropolitan area; inc. 1881. Several pre-Revolutionary houses remain there. , N.J.--(BUSINESS WIRE)--Aug. 25, 1998--9 Net Avenue, a worldwide leader in virtual web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the commerce, today announced the appointment of Spirals as its advertising agency of choice. As the web hosting and Internet commerce marketplace become increasingly competitive, targeted marketing and advertising campaigns will aid in establishing a strong Internet presence for Internet technology companies. Spirals, a leading New Jersey based full service advertising agency, has previously worked with 9 Net Avenue handling design projects and media placements. Successful campaigns on behalf of 9 Net Avenue include "Take 9 Net Avenue and Fly" and "Land on the Right Orbit," both are versions of the "Stuck in a Web Jam?" campaign. As a part of this growing relationship, Spirals will be expanding its already comprehensive services to accommodate companies like 9 Net Avenue with specific Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. needs. In addition to advertising, 9 Net Avenue has chosen The Weber Weber, river, United States Weber (wē`bər), river, c.125 mi (200 km) long, rising in the Uinta Mts., N central Utah, and flowing north and northwest to join the Ogden River at Ogden. The combined stream flows to the Great Salt Lake. Group to implement strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. activities and campaigns. All three companies will work together to increase awareness of 9 Net Avenue's web hosting and Internet commerce solutions. "9 Net Avenue's decision to outsource their advertising efforts is representative of the company's continued growth and success in the web hosting and Internet commerce marketplace," said Mikhail Kofman Kofman or Koffman is a surname, and may refer to: Kofman
In charge of the 9 Net Avenue account will be Michael Lakshin, former chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. and marketing director of 9 Net Avenue. Lakshin was recently appointed Vice President of New Business Development at Spinnet, a Spirals affiliate that specializes in interactive developing, marketing and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . About 9 Net Avenue 9 Net Avenue is a proven worldwide leader in the web hosting and Internet commerce marketplace. Having established international divisions in Canada, the United Kingdom, Germany, Brazil and Italy, 9 Net Avenue is one of the fastest growing companies in the industry. For two years, 9 Net Avenue has helped small to mid size companies meet their web-hosting and Internet commerce needs through state-of-the-art technologies and top-notch services. For more information on the company, visit 9 Net Avenue on the World Wide Web, www.9netave.net CONTACT: Spirals Michael Lakshin, 201/843-5150 mel@spinnet-design.com or 9 Net Avenue Yuri Frid, 201/804-9944 yfrid@9netave.net |
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