84% of Specialty Goods Businesses With an Online & Offline Presence See Significant Revenue Growth; Over a Quarter Garner More than 50% Growth.PETERBOROUGH, N.H.--(BUSINESS WIRE)--May 12, 1999-- ActivMEDIA Research, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (http://www.activmedia.com) - Business is booming among 84% of premium specialty goods (PSG PSG, n polysomnograph; polygraph performed during sleep. Physiological variables such as pulse, blood pressure, and respiration are monitored and charted. ) businesses while the remainder anticipate greater revenues soon. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ActivMEDIA's latest quantitative study, commissioned by Kalorama Information, LLC, only 2% of PSG's saw a decline in revenues due to competitive pressures. This bodes well for companies looking to extend their offline business onto the Internet. -0-
Influence of Internet on Total Sales Volume
(among PRE-EXISTING Businesses)
Up 100% or more 19%
Up 51-99% 8%
Up 11-50% 32%
Up 3-10% 25%
Same to 2% 14%
Down (Competition) 2%
Source: "Online Marketing Practices for
Premium Specialty Goods, 1999
ActivMedia's Senior Research Analyst Anne Fischer Lent adds, "Price is not the name of the game when selling premium specialty products on the Web. It's shopping efficiency, time-based competition, and immediacy. Further, the value of warrantees, product performance assurance, and support can go far when selling online. Add to this website personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and you've got a leg up against competitive pressures." "Online Marketing Practices For Premium Specialty Goods: Business Development Tools, Models, Strategies" (175+ pages, $2,895) is available to order from ActivMedia Research (800-639-9481) and Kalorama Information by calling (800) 265-9836 and mention Department RAMA Rama, in the Bible Rama (rā`mə), variant of Ramah. Rama, in the Ramayana Rama, hero: see Ramayana. Rama Major Hindu deity. . About ActivMEDIA Research, LLC ActivMEDIA Research (http://www.activmedia.com) is a market research and consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a specializing in E-commerce. ActivMEDIA's quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. reports, market analyses and case studies guide many of the Internet's leading businesses to profitable online positions. About Kalorama Information Kalorama Information, LLC (http://www.findexonline.com) is a leading publisher and distributor of marketing intelligence resources. Its Web site provides access to thousands of reports from hundreds of publishers. NOTE TO EDITORS: The Executive Summary is available to press members. Please contact Chris Anne Wheeler by email at cwheeler@activmedia.com or Julie Weinberg at jeinberg@findexonline.com. |
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