83% of Rome Subway Commuters Approve of 'Metro' Free Daily Paper.Business Editors STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden--(BUSINESS WIRE)--Oct. 3, 2000 Metro International
Rome, Ital. Roma, city (1991 pop. 2,775,250), capital of Italy and see of the pope, whose residence, Vatican City, is a sovereign state within the city of Rome. , Italy, has conducted a survey which shows that 80% of subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. commuters believe that the recently launched 'Metro' free daily newspaper is a useful service. The survey was conducted by COTRAL in 9 subway stations in Rome in order to assess commuters' views about the newspaper, 3 weeks after it was launched in Rome on July 3rd, 2000. The survey showed that 87% of the 1,647 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. were aware of Metro, of which:
-- 92% believed 'Metro' is a useful service for commuters
-- 82% read 'Metro' and 57% read it frequently
-- 95% described 'Metro' as 'good' or 'very good'
-- 92% found the page of transport information provided by COTRAL
in the newspaper 'useful' and 56% found it 'very useful'
-- 75% took their copy of 'Metro' out of the subway system after
reading it
-- 80% read other daily newspapers
Fabrizio Paladini, Editor in Chief of Metro in Rome, commented: "This survey shows commuters read our paper, that they like it, that they take it with them after traveling on the subway, and that they often read another daily newspaper as well. The response demonstrates the effectiveness of our partnership with COTRAL and that 'Metro' is growing the overall newspaper market. "The 'Metro' concept is clear - to provide free local, national and international news and useful information that can be read in a typical commuter journey of 15-20 minutes, and to present it in a format that encourages commuters to take the paper with them, making it available to additional readers outside the subway system." Metro International S.A. publishes and distributes free daily newspapers, comprising 14 editions in 11 countries: Stockholm ('Metro' & 'Everyday'), Gothenburg ('Metro'), Malmo ('Metro'), Helsinki ('Metro'), Prague ('Metro'), Budapest ('Metro'), Holland ('Metro'), Newcastle ('Morning News'), Zurich ('Metropol'), Santiago ('MTG'), Rome ('Metro'), Philadelphia ('Metro') and Toronto ('Metro'). Metro International S.A. 'A' and 'B' shares are listed on the SBI SBI Special Background Investigation SBI Subsidiary Body for Implementation SBI State Bank of India SBI Secure Border Initiative SBI Small Business Institute SBI Stockholm Brain Institute SBI Serious Bacterial Infection SBI Society of Breast Imaging list in Stockholm and on the Nasdaq National Market under the symbols MTROA and MTROB. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. : http://www.bit.se/bitonline/2000/10/03/20001003BIT00250/bit0001.doc http://www.bit.se/bitonline/2000/10/03/20001003BIT00250/bit0002.pdf |
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