83% of Hispanics Support Restricting TV Junk Food Ads.BASKING RIDGE, N.J. -- A new survey among members of Lightspeed Research's Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons website, The Lightspeed Consumer Panel en EspaSol, reveals widespread support for government efforts to stem the rising rates of obesity obesity, condition resulting from excessive storage of fat in the body. Obesity has been defined as a weight more than 20% above what is considered normal according to standard age, height, and weight tables, or by a complex formula known as the body mass index. in children. The poll, which collected responses from 876 Spanish-speaking U.S. adults age 18 and over, reveals that 83% support government actions like restricting TV ads for junk food junk food n. Any of various prepackaged snack foods high in calories but low in nutritional value. junk food . In an effort to control rising rates of obesity in children, some governments are taking steps like restricting TV ads for junk foods (foods with high sugar or fat content) to certain hours of the day. Do you support or oppose such government actions? Lightspeed Consumer Panel en Espanol < Support Strongly/Somewhat TOTAL < 83% Strongly support < 61% Somewhat support < 22% Oppose Strongly/Somewhat TOTAL < 12% Somewhat oppose < 7% Strongly oppose < 5% Don't know/not sure < 5% Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. who are age 55-64 are stronger supporters of restricting TV ads for junk foods than those age 18-24 (75% vs. 49%) [TABLE OMITTED] The level of support for such measures is higher among this Spanish-speaking segment of U.S. adults than it is among respondents from Lightspeed Research's general Consumer Panel, where 7 in 10 (70%) U.S. adults indicated they support actions like restricting TV ads for junk food. [TABLE OMITTED] This Poll reflects the opinions of only those Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who have chosen to participate. The results cannot be assumed to represent the opinions of Internet users in general, nor the public as a whole. About Lightspeed Research Poll Any opinions or advice presented are solely those of the author and do not necessarily represent those of the WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing . Lightspeed Research online poll rapidly gathers opinions about topical issues and delivers reliable results in as little as 24 hours. More information on this survey and the Lightspeed Research online poll is available at www.lightspeedresearch.com, or email us at info@lightspeedresearch.com. Polls are open to all in the Lightspeed Research panels and do not have any quota controls. About Lightspeed Research Lightspeed Research is a global interactive online market research solutions provider delivering effective research results through global online panels. Through its network of panels, Lightspeed Research can provide access to household members across 34 countries in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Asia-Pacific. Lightspeed Research's panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research operates specialty panels covering healthcare, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , automotive, B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business , telecommunications, family and more. The company also provides custom panel solutions for clients, building customized panels to address specific client needs. Lightspeed Research is a member of WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning , one of the world's leading communications services companies. 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