82 Percent of Americans Looking for Hassle-Free Clothes That Go the Extra Mile.Business Editors/Retail Writers EMERYVILLE, Calif.--(BUSINESS WIRE)--April 26, 2004 A new national survey reveals that the majority of Americans are now looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. more versatile clothes that have added performance. Results from the survey commissioned by Nano-Tex, a leading provider of textile-enhancing treatments to apparel companies, show that 82 percent of Americans want more performance features -- including stain Stain (microbiology) Any colored, organic compound, usually called dye, used to stain tissues, cells, cell components, or cell contents. The dye may be natural or synthetic. The object stained is called the substrate. , odor, wrinkle Wrinkle A feature of a new product or security intended to entice a buyer. and/or fade resistance and perspiration perspiration: see sweat. perspiration Fluid given off by the skin as vapour by simple evaporation or as sweat actively secreted from sweat glands to evaporate and cool the body. control -- in their clothes. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the survey of 3000 people, the majority of American closets already have clothes with added performance: -- 70% of Americans have wrinkle-resistant clothing, the oldest everyday performance treatment in the market -- 27% of wardrobes include stain and spill resistant pants, shirts, ties and/or suits The survey showed that even though some performance everyday-wear garments are in most people's wardrobes, Americans want more. Men Think Men Need the Extra Help Interestingly, men and women differ in their beliefs of who needs clothes with extra performance - stain and spill resistance, moisture control, odor control and wrinkle resistance. Sixty-five percent of men say that men's clothes most need extra performance, while women were virtually evenly split in thinking that men's, kid's and women's clothes all need the extra performance. In addition, when asked about interest in odor-control clothes, 51 percent of men say they'd buy an odor-control T-Shirt for themselves but only 31 percent say they'd buy one for someone else. Women aren't quite so shy: while only 39 percent of women indicated that they would buy odor control for themselves, 51 percent say they would buy one for someone else. Parents of Young Children Change Their Wardrobes One of the last things people think of when they're starting a family is how their wardrobes will change. Parents of young children learn the hard way that they need to take extra steps to keep little hands from making a big mess on their clothing. Indeed, 11 percent of working moms and dads even go to the extreme of avoiding their children once they are dressed for the day. Over half (56 percent) of men and women change some part of their wardrobes after they become parents. Men in the South West or New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. make the least wardrobe concessions to parenthood -- 65 and 62 percent of men in these regions say they have made absolutely no changes to their wardrobes since becoming fathers. The biggest change parents make is eliminating "Dry Clean Only" garments from their wardrobes: over 36 percent of mothers and 34 percent of working men and women eliminate dry clean clothes once they have children. At 40 percent, Midwestern women are leading the charge in reducing the hassle and expense of Dry Clean Only clothes. Men & Women Don't Like To Admit They Spill When asked about how often people spill or get spilled on, 91 percent indicated that spilling on their clothes happened either never or once a month. Yet, 56 percent of all respondents admitted that spills and stains get in the way of their days, and they have to either walk around all day long in stained clothes or change their clothes unexpectedly. When looking for performance-enhanced clothes, men and women rank "How the clothes feel" as the single most important factor, distantly followed by price. NANO-TEX(TM) treatments - spill and stain resistant, quick drying and naturally soft synthetics enhancements - are engineered to provide superior performance by attaching nano-scale particles one million times smaller than a grain of sand to textile fibers, so they don't compromise the look and feel of the fabric. About the Survey The survey was conducted by Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online in April, 2004. The research firm collected data from 3000 respondents, ages 18 and older, with a 60/40 female/male split from across the country. Over half of the respondents have children. Greenfield is based in Wilton, Conn. About Nano-Tex Nano-Tex, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is headquartered in Emeryville, Calif., with operations in Greensboro, NC; Milan; Istanbul; New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River. ; Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ; and Osaka and Seoul. Nano-Tex develops and markets a family of nanotechnology-based textile treatments that dramatically improve the performance of everyday fabrics. To date, more than 50 textile mills worldwide are utilizing NANO-TEX treatments in products sold by more than 40 leading apparel and interior furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. brands, including Gap, Old Navy, Lee, Nike, Champion, Levi, Marks & Spencer and Simmons. Products enhanced with Nano-Tex are sold throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , India, Japan and in select locations in the United Kingdom and Europe. www.nano-tex.com |
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