80,000 Power Buyers Convene at Telexpo 2002 in Sao Paulo; Latin America's Largest Telecommunications and Enterprise Networking Event Delivers an Estimated US $3 Billion in Buying Power.

Business Editors/High-Tech Writers

Telexpo 2002

SAO PAULO, Brazil--(BUSINESS WIRE)--April 1, 2002

Telexpo, the largest exhibition and conference for Telecommunications, Enterprise Networks and e-Business Infrastructure delivered over 80,000 attendees with an estimated $3 billion in buying power according to Advanstar do Brazil, Ltda., the organizers of the event. By all accounts, Telexpo 2002 once again delivered the highest number of attendees, with the highest quality and most significant buying power registered at any technology focused event in Latin America.

"Telexpo 2002 demonstrated to the world that the communications market is alive and well. We saw more new exhibitors, increased interest from corporate network managers and dramatic increase in the buying power and demand from the attendees than any other year," stated Joseph Flynn, General Manager of Advanstar's Communications Events. "The amount of investment put forth by the exhibitors far exceeded previous years. This was particularly encouraging given the negative news regarding the Telecommunications Industry coming from Wall Street. A sure sign of the continued dominance of Telexpo in Latin America is almost 83% of next year's space is already rebooked."

One of the most significant developments for Telexpo 2002, now in its 12th year, was the fact that of the 80,000+ attendees, 60% registered were senior level IT/Network executives from Brazilian Fortune 1000 Corporations and Government institutions. The remaining 40% came from a wide variety of fixed, Wireless and Internet Service Providers. This shift is an almost complete reversal from previous years and demonstrates a clear example of the convergence of public and private network services and equipment buyers.

Over 720 exhibitors, covering 30,000 net square meters from Latin America, North America, Asia, Europe and Australia representing a wide range of communications technology and services exhibited at Telexpo 2002, which took place from March 19-22 at EXPO Center North in Sao Paulo. Telecommunications industry leaders such as Telefonica, Siemens, Cisco, Nortel, Nokia, Motorola and others displayed very strong presence at the event, negating the continued downturn in the global telecommunications market.

Some of the more interesting novelties at this year's Telexpo were:

-- The Telexpo Integration Live Pavilion, sponsored by CPM -- a
state-of-the-art Corporate Network Applications Center which displayed
Wireless, Call Center and Network management in a hands-on demo area. CPM,
Brazil's largest systems integrator sponsored the Pavilion.

-- Howard Charney, Senior Vice-President and Board Member of Cisco Systems
delivered a riveting keynote about Productivity through IP Communications.

-- The Telexpo Product Showcase Theatre offered attendees live hands-on
interactive technology demonstrations from 50 top exhibitors, a first for
Telexpo.

The Telexpo 2002 Conference Program was attended by over 1,500 of Brazil's leading business and technical professionals. There was a strong emphasis on this year's program towards business productivity, small to medium size business network infrastructure and business applications for Corporate Networks. Other keynote addresses and presentations from Howard Bubb, Vice President of Intel's Communications Group and Carlos VasConcelos of TELESP Cellular discussed the future of Wireless and Mobile Device Applications.

Telexpo 2003 will take place March 20-24, 2003 at EXPO Center North, in Sao Paulo, Brazil.

About Advanstar Communications

Telexpo is produced and managed by the Advanstar Technology Group, a part of Advanstar Communications Inc. The Advanstar Technology Group is a comprehensive portfolio of market-leading publications, events and web sites, reaching 1.2 million technology buyers worldwide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has over 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

About Advanstar do Brazil, Ltda.

Advanstar do Brazil, Ltda., is a wholly owned subsidiary of Advanstar Communications, Inc. Advanstar do Brazil, Ltda. organizes the Telexpo, Telexpo Wireless and Call Center CRM Brazil events, the leading exhibitions and conferences for these sectors in Brazil. In addition to these events Advanstar do Brazil, Ltda. publishes RNT, Brazil's leading Portuguese language publication for Telecommunications and Telepress Latino America, Latin America's leading Spanish language Telecommunications Industry publication.