8 ways to improve leasing technique.FROM HIRING EMPLOYEES to communicating with residents, follow these do's and don'ts to keep renters happy and renewals plentiful plen·ti·ful adj. 1. Existing in great quantity or ample supply. 2. Providing or producing an abundance: a plentiful harvest. : 1 DO hire the "right" leasing professionals and train them to represent the apartment community brand. Follow the "rule of three"--require job candidates to interview with three different people, at three different times and at three different locations--to get the most accurate assessment of the prospective employee. Also, remember the customer isn't No. 1--the leasing team is. All success flows from making team members feel as though they are No. 1. 2 DON'T rely solely on technology. Prospective residents may search on the Internet for apartments, but leasing professionals still must develop personal relationships with them. Create opportunities to call and to meet potential residents in person. Remember that individuals rarely lease on the first visit; leasing professionals need to give them reasons to come back. Combine high-tech with high touch. 3 DO review community guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. to see if any rules hurt business. Consider provisions for policies that might compromise the conditions of apartment communities (i.e., special "bark bark, sailing vessel bark or barque (both: bärk), sailing vessel with three masts, of which the mainmast and the foremast are square-rigged while the mizzenmast is fore-and-aft-rigged. parks" in communities that allow residents to own pets). 4 DON'T neglect physical assets. Clean is cheap in the long run--inspect everything regularly, stress curb appeal and make sure everything is operational. In apartments and common areas, enforce a 24-hour work order guarantee. 5 DO identify audiences in marketing and promotional products. Keep local market and competitor knowledge current and review, update and adjust marketing plans based on community location and target demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . In an attempt to attract a hip, urban resident profile, California-based Legacy Partners Residential Inc. is marketing its new 449-residence apartment community, located near downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or and adjacent to a subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. station, as a transit-oriented, commuter-friendly community. 6 DON'T ignore post-leasing communications and services. Keep current residents happy with onsite lifestyle programs and activities, concierge services and service comment cards to increase the chances of lease renewals. 7 DO be sensitive to outside perceptions of the community and always look for ways to build and to maintain a positive image. Search online for the apartment community, scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll. through blogs that might mention the company's name and develop correction plans. Contribute to city initiatives and get involved with local businesses, the Chamber of Commerce and city events. Spread the word that the company cares, and strive to create the feeling of home in apartment communities. 8 DON'T take the easy way out. Always do what is right, fair and honest, even when no one is looking. Source: J. Scott Morrison Scott Morrison is a Canadian sports journalist. He worked for the Toronto Sun throughout throughout the 1980s and 1990s until he joined Rogers Sportsnet in 2001 as managing editor of hHockey. , CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. , Sr. Vice President, Legacy Partners Residential |
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