7th Level to introduce Battle Beast with 10,000 free copy giveaway on August 19; also 100,000 free interactive demos available at major retail stores in July.

DALLAS--(BUSINESS WIRE)--June 21, 1995--7th Level, Inc. (NASDAQ: SEVL) has announced that Battle Beast, the ultimate fight game, will be introduced on August 19, coinciding with the largest promotional giveaway of its kind.

Major software retailers, Computer City, Software, Etc., Babbage's and CompUSA will give away 10,000 free copies of the full-blown CD-ROM game. Due to the demand for Battle Beast, it is expected that the free copies will be gone within the first few hours. Sensational action-packed videos and stunning four-color posters of Battle Beast will be on display in the stores promoting the new game from 7th Level.

Additionally, 100,000 interactive demos containing one awesome fight scene from Battle Beast will be given away during July at most major retailers. Each demo will include a $5 instant rebate check, good towards the purchase of Battle Beast.

"We're telling gamers to throw out Sega(TM) and Nintendo(R), buy a PC and get ready for serious arcade action. The world is about to see how the PC and our technology combine to create some of the best gameplay ever," said 7th Level President and CEO George Grayson, explaining the strategy behind the bold promotion. "Battle Beast establishes a new standard in multimedia games with its revolutionary depth of gameplay, nonstop action and feature-quality animation. The animation in Battle Beast makes Sega, Nintendo and television look poor in comparison," Grayson added.

Battle Beast contains more than 100 eye-popping fight moves, hidden bonus rooms and deadly weapons. It has more than 8,000 frames of hand- drawn animation (more than any other fight game) and contains an ear-shattering quality sound track. Keyboard combinations are used to interactively "taunt" opponents, and built-in artificial intelligence is used to track a player's progress and adjust the game accordingly.

Gamers can download fierce Battle Beast fight scenes from CompuServe (go: seventh) if they were not fast enough to get one of the 100,000 demos. 7th Level will also have a forum on America Onlin (keyword: seventh) and a home page on the World Wide Web (www.7thlevel.com) in July.

Battle Beast will have an average street price of $49.99. Players will find the game compatible and trouble-free with both Windows 3.1 and Windows 95.

7th Level, Inc. blends the best of Hollywood creative artistry, proprietary production techniques and world-class animators and producers to deliver state-of-the-art multimedia products. 7th Level's shipping products include award-winning interactive titles such as Monty Python's Complete Waste of Time(TM), TuneLand(TM) starring Howie Mandel and Take Your Best Shot(TM).

Upcoming titles from 7th Level include the fantastic animated adventure Arcade America(TM) and edutainment products Lil' Howie's Fun House: The Great Word Adventure(TM) and The Universe According to Virgil(TM). Also announced for a 1996 release is Q's Jook Joint (working title), a magical musical anthology for the ages.

For more information regarding 7th Level, Inc. and its products, please contact Mary Crisp at 7th Level, Inc., 214/498-8184, Fax [phone]; or Jenny Roelle at Bender, Goldman & Helper, 310/473-4147, Fax [phone], CompuServe 75123,3027, Internet [e-mail].

TRADEMARKS: All trademarks and registered trademarks are properties of their respective owners.

CONTACT: 7th Level, Inc. (Computer, Gaming, Multimedia)

Mary Crisp, communications manager

214/498-8184 or Fax [phone]

or

Bender, Goldman & Helper

(Consumer, Business, Broadcast, Newspaper)

Jenny Roelle, 310/473-4147, Fax [phone],

CompuServe 75123,3027, or Internet [e-mail]