79 Percent of Top Performing Enterprises Will Implement or Enhance Mobile Sales Solutions in Next 12 Months.Majority of Companies Consider Mobile Initiatives To Be a Critical Business Strategy, According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. New Report CAMPBELL, Calif. -- Apresta, innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. in providing wireless access to enterprise data, reports that nearly 80 percent of top performing companies plan to invest in mobile sales productivity tools to drive top-line growth within the next year, based on a study conducted by Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. and underwritten by Apresta. In addition, these initiatives are receiving sponsorship from C-level executives from these organizations as a reflection of the strategic nature of these investments. The report, "Mobile Sales Solutions Benchmark Report: How Mobility Grows Revenues and Customers through Increased Sales Productivity," also reveals that 83 percent of the best-in-class organizations are already providing sales professionals with real-time access to mobile data, such as: inventory availability, order inquiry, key customer account information, product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and pricing, and lead and activity management. The research reflects intelligence gathered from more than 150 companies, across multiple industries. A number of factors are driving investment in mobile solutions. Most notably, selling within a "24/7" global environment fosters demand for real-time access to pertinent customer data in order to maximize sales performance and better serve customers. Executives surveyed acknowledged that this can mean the difference between a multi-million dollar order and a lost deal. "In the past, utilizing mobile technologies within the sale force gave early adopters the competitive edge," says Rich Koch, Vice President of Marketing at Apresta. "Today, empowering the sales organization with mobile sales solutions has become a requirement in order to grow market share and compete in a dynamic, global marketplace." According to the report, top performing companies who have deployed mobile systems cite revenue growth, increased productivity and enhanced customer loyalty and retention, as key measurements of the success for their mobile sales initiatives. Other findings from the report include: * In 67 percent of top-performing organizations, line of business (LOB) drives m-CRM investment decisions, with executive level support; * IT organizations in enterprise-class companies have a limited role in the development of mobile strategies or driving specific initiatives; * Most companies are already wired for mobile access and utilize a variety of wireless technologies; * More than just a Sales initiative, mobile CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and sales automation Sales Automation - Sales Force Automation solutions are being used by Marketing and Customers Service & Support departments, as well as executive management. "M-CRM technologies are maturing at varying rates, but the 'tipping point' of each organization centers around pressure to grow revenues and customers," says Leslie Ament a·ment n. A person whose intellectual capacity remains undeveloped. , Practice Leader and Research Director, Customer Intelligence at Aberdeen Group. "According to our benchmark data, organizations who currently utilize customer relationship management (CRM) applications are challenged most in selecting an optimal set of mobile device and information access services. Providers of vendor agnostic ag·nos·tic n. 1. a. One who believes that it is impossible to know whether there is a God. b. One who is skeptical about the existence of God but does not profess true atheism. 2. services or solutions offering native access to CRM data are well positioned to add value by reducing integration challenges and deployment timeframes." Adds Apresta's Rich Koch, "While the benchmark data illustrates the growing popularity of mobile sales initiatives, our customers are finding that simply providing access to front-end sales applications is not enough. Delivering secure access to multiple systems - CRM, ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. and home grown systems - is critical to providing sales personnel with the information they need to effectively serve customers and prospects and produce optimum business results." The Mobile Sales Benchmark Report examines the challenges and opportunities related to mobile sales initiatives, it evaluates the performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. that companies are using to measure the effectiveness of their mobile investments, and provides actionable recommendations for performance improvements for companies at all maturity levels. For a complimentary copy of this report, go to: http://www.apresta.com/aberdeen. About Apresta Silicon Valley-based Apresta[TM], the world leader in mobilizing mobilizing, v 1. freeing or making loose and able to move. 2. observing any ongoing movements in a client's body, whether small or large, assisted or not, that identify strengths and weaknesses, as well as the client's physical and business processes, creates advanced mobile solutions that deliver real-time, relevant information at the point of need. Apresta's end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. provides secure access to enterprise systems including ERP, CRM, SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. , financial systems, legacy and more, from handheld devices. Apresta uniquely organizes back-end data into powerful new mobile enterprise workflows, resulting in increased productivity and competitive advantage. Apresta is a division of Saratoga Systems, a global supplier of enterprise software solutions to the mid-large enterprise market. Apresta is on the Web at http://www.apresta.com. |
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