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760 Media Inc. Launches New Brand for Elgar Electronics Corp. --EEC--.


Business Editors

CARLSBAD Carlsbad, cities, United States
Carlsbad (kärlz`băd).

1 City (1990 pop. 63,126), San Diego co., S Calif., on the Pacific coast; settled in the 1880s, inc. 1952.
, Calif.--(BUSINESS WIRE)--April 7, 2004

760 Media Inc., an award winning, international advertising and marketing firm based in Carlsbad, announces the launch of EEC EEC: see European Economic Community.  (Elgar Electronics Corp.). Since Elgar signed with 760 Media in October of last year, 760 Media began working aggressively to create a strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  plan for their client. Since that time, 760 Media created the new corporate brand identity, EEC, which encompasses Elgar, Sorenson and Power Ten under one parent company brand. The first corporate brand ad was launched this week and will be immediately followed by a series of ads that will encompass their new image, product lines and services. 760 Media has also begun working on new trade show materials, sales and data materials and plans to begin the product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  very soon.

One of 760 Media's specialties is marketing to the high tech sector, with such companies as Palomar Technologies, Denso America, Cymer and Nimax in their repertoire Repertoire may mean Repertory but may also refer to:
  • Repertoire (theatre), a system of theatrical production and performance scheduling
  • Repertoire Records, a German record label specialising in 1960s and 1970s pop and rock reissues
, making the new addition of Elgar Electronics Corp. a fitting one. 760 Media also markets for companies in the life sciences, consumer, educational and gaming industries internationally.

"760 Media Inc. is very excited about the strong partnership formed with EEC over the past several months. We worked hard together and created the best strategic marketing plan possible, which is already paying off for both firms," said Jeff Donnelley, principal of 760 Media Inc.

Elgar Electronics Corp. has headquarters in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Represented by the Elgar, Sorensen and Power Ten brands, EEC has three facilities and over 350 employees worldwide. Elgar prides itself on application specific solutions utilizing cutting edge technologies to solve complex and varied power challenges in industries as diverse as: defense, satellite, semiconductor, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , medical and automotive.

For more information about 760 Media Inc., an international advertising agency specializing in creative advertising, marketing and branding, visit the Web site at www.760media.com or phone 760- 603-8133. For more information on Elgar Electronics, visit the Web site at www.Elgar.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 7, 2004
Words:333
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