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75 Percent of Endeca B2C and B2B Customers Say Designing Personalized User Experience Drives Revenue and Customer Loyalty.

Endeca e-Business Forum and Discover 09 Provide Venue for Endeca Community to Explore Best Practices for Driving Online Success

CAMBRIDGE, Mass. -- Endeca Technologies, Inc., a search applications company, announced findings of a survey conducted last week at Endeca's European eBusiness Forum where more than 150 business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) and business-to-consumer (B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ) eCommerce executives gathered to explore how search applications can drive traffic, increase page views, and lift conversion rates, as well as connect people to the right information when and where they need it. Survey results suggest that commerce businesses can attract more customers and boost their bottom lines over the next twelve months by providing a more personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 online experience.

Executives from leading organizations including The Guardian, Haymarket Media Group, Kiddicare.com, Premier Farnell This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, RS Components, and Trader Media Group The Trader Media Group (TMG) is a publishing company, specialising in classified display advertising, based in the United Kingdom. It is owned by the Guardian Media Group.  attended this two-day event focused on industry trends and best practices to achieve online business success. The eBusiness Forum Survey revealed that nearly 75 percent of respondents agree that designing a personalized user experience drives revenue, customer loyalty, and site traffic. Almost 60 percent predict that search engine marketing (SEM) and content spotlighting will be major focus areas for their eBusiness strategy for the next twelve months.

"Our survey results validate what we hear from our customers and prospects every day. In a world of web search, aggregators, and global competition, companies must differentiate their online presence," said Jason Purcell, Senior Vice President of Marketing and Product Management, Endeca. "These firms need innovative technology that easily integrates with current infrastructures to support the creativity of the business. We help our customers build the search applications they need to access content of all kinds, and help them to continue to build on this investment year after year."

Endeca's seventh annual user conference, Discover 2009, will bring together senior IT and business executives from market leaders around the world. Under the theme "New Fundamentals for the Future," the conference will explore how the most demanding commerce and media and publishing enterprises can use greater information visibility to engage with customers, monetize Monetize

1. To convert into money.

2. To convert from securities into currency that can be used to purchase goods and services.

Notes:
For example, you'll often hear Internet marketers talk about "monetizing website visitors.
 existing assets, and discover innovative ways to drive traffic, increase page views, and lift conversion rates.

Discover 2009 is being held at The Westin Copley Place Copley Place is an enclosed shopping mall located in the Back Bay section of Boston, Massachusetts. It is part of a complex that includes office buildings, two hotels, and a parking garage.  Boston on June 8-10, 2009 and features nearly 50 information-packed breakout sessions, live demonstrations, and networking lunches led by retail, media, and search experts. Each will delve into how search applications address the challenges of satisfying the expectations of increasingly empowered customers. With the opportunity to discuss trends and exchange ideas, Discover 2009 offers a necessary forum to explore best practices and gain hands-on experience for developing applications as today's forward-thinking companies look for innovative ways to connect with their target audiences.

"Endeca and our business partners solve specific high-ROI business problems with lower cost of ownership, faster time-to-results, and greater value than any alternative," said Purcell. "At Discover, customers will get a clear sense of how Endeca continues to innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates

v.tr.
To begin or introduce (something new) for or as if for the first time.

v.intr.
To begin or introduce something new.
 on our technology and services to support their vision and extend their leadership. More importantly, they will have the opportunity to tap into the collective experiences of some of the world's most visionary organizations."
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What:




Endeca Discover 2009
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When:




June 8-10, 2009
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Where:




The Westin Copley Place
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10 Huntington Avenue
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Boston, MA


For more detailed information on the conference agenda or to register, please visit www.endeca.com/discover.

About Endeca

Endeca is a leading provider of search applications. Search applications built on Endeca's technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca's Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO ABN AMRO Algemene Bank Nederland-Amsterdam Roterdam Bank (Dutch bank) , Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency Noun 1. Defense Intelligence Agency - an intelligence agency of the United States in the Department of Defense; is responsible for providing intelligence in support of military planning and operations and weapons acquisition
DIA
, Dell, Ford Motor Company, Hyatt, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , John Deere, the Library of Congress, Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, and Asia. For more information: endeca.com or info@endeca.com.
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Date:May 8, 2009
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