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75 Percent of Endeca B2C and B2B Customers Say Designing Personalized User Experience Drives Revenue and Customer Loyalty.

Endeca e-Business Forum and Discover 09 Provide Venue for Endeca Community to Explore Best Practices for Driving Online Success

CAMBRIDGE, Mass. -- Endeca Technologies, Inc., a search applications company, announced findings of a survey conducted last week at Endeca's European eBusiness Forum where more than 150 business-to-business (B2B) and business-to-consumer (B2C) eCommerce executives gathered to explore how search applications can drive traffic, increase page views, and lift conversion rates, as well as connect people to the right information when and where they need it. Survey results suggest that commerce businesses can attract more customers and boost their bottom lines over the next twelve months by providing a more personalized online experience.

Executives from leading organizations including The Guardian, Haymarket Media Group,, Premier Farnell, RS Components, and Trader Media Group attended this two-day event focused on industry trends and best practices to achieve online business success. The eBusiness Forum Survey revealed that nearly 75 percent of respondents agree that designing a personalized user experience drives revenue, customer loyalty, and site traffic. Almost 60 percent predict that search engine marketing (SEM) and content spotlighting will be major focus areas for their eBusiness strategy for the next twelve months.

"Our survey results validate what we hear from our customers and prospects every day. In a world of web search, aggregators, and global competition, companies must differentiate their online presence," said Jason Purcell, Senior Vice President of Marketing and Product Management, Endeca. "These firms need innovative technology that easily integrates with current infrastructures to support the creativity of the business. We help our customers build the search applications they need to access content of all kinds, and help them to continue to build on this investment year after year."

Endeca's seventh annual user conference, Discover 2009, will bring together senior IT and business executives from market leaders around the world. Under the theme "New Fundamentals for the Future," the conference will explore how the most demanding commerce and media and publishing enterprises can use greater information visibility to engage with customers, monetize existing assets, and discover innovative ways to drive traffic, increase page views, and lift conversion rates.

Discover 2009 is being held at The Westin Copley Place Boston on June 8-10, 2009 and features nearly 50 information-packed breakout sessions, live demonstrations, and networking lunches led by retail, media, and search experts. Each will delve into how search applications address the challenges of satisfying the expectations of increasingly empowered customers. With the opportunity to discuss trends and exchange ideas, Discover 2009 offers a necessary forum to explore best practices and gain hands-on experience for developing applications as today's forward-thinking companies look for innovative ways to connect with their target audiences.

"Endeca and our business partners solve specific high-ROI business problems with lower cost of ownership, faster time-to-results, and greater value than any alternative," said Purcell. "At Discover, customers will get a clear sense of how Endeca continues to innovate on our technology and services to support their vision and extend their leadership. More importantly, they will have the opportunity to tap into the collective experiences of some of the world's most visionary organizations."
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Endeca Discover 2009
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June 8-10, 2009
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The Westin Copley Place
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10 Huntington Avenue
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Boston, MA

For more detailed information on the conference agenda or to register, please visit

About Endeca

Endeca is a leading provider of search applications. Search applications built on Endeca's technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca's Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: or
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Publication:Business Wire
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Date:May 8, 2009
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