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724 Solutions X-treme Alerts Platform Enables Volvo Ocean Race Alerts; Hosted Solution Provides Real-Time Race Information via SMS and MMS to Mobile Subscribers.


SANTA BARBARA, Calif. -- 724 Solutions (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SVNX) (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:SVN SVN Subversion (version control system)
SVN Slovenia (international traffic code)
SVN Social Venture Network
SVN South Vietnam
SVN Secure Virtual Network
SVN Supervised Visitation Network
), a leading provider of next-generation IP-based network and data services, today announced that its X-treme Alerts Platform is being used by Ericsson as part of the Volvo Ocean Race Volvo Ocean Race (formerly the Whitbread Round the World Race) is a yacht race around the world, held every four years. It's named after its sponsor, Volvo. Though the route is changed to accommodate various ports of call, the race typically departs England in September.  mobile portal. With the new service, Ericsson, in partnership with mobile network operators, will provide real-time race information, including audio interviews with boat captains, position updates, breaking news with photos and mobile blogs, to mobile subscribers via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 and MMS.

"The Volvo Ocean mobile portal is an example of how premium, time sensitive content can be packaged and offered to a target market of mobile data subscribers, ultimately driving data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. ," says John Sims, Chief Executive Officer of 724 Solutions.

This service will leverage 724's existing relationship with Ericsson, under which Ericsson already provides several mobile network operators a cost-effective means to rapidly deliver differentiated multimedia content to mobile data portals.

The X-treme Alerts Platform is a standards-based alerting platform that allows mobile network operators, mobile virtual network operators, content providers and hosted solution partners to rapidly introduce highly personalized, permission-based SMS or MMS alerts to subscribers.

The Volvo Ocean Race has taken place every four years since its inception in 1973. For more info please visit: www.volvooceanrace.org

About 724 Solutions

724 Solutions (NASDAQ:SVNX) (TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. . For more information, visit www.724.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUSW
Date:Nov 1, 2005
Words:299
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