724 Solutions Announces Availability of Seamless Access Solution 4.0.

Mobile Operators Can Give Their Mobile Internet Subscribers Faster Access to Existing and New Services, an Improved End-User Experience and Maintain a Lowest Total Cost of Ownership with Seamless Access 4.0.

SANTA BARBARA, Calif. -- 724 Solutions, a leading provider of next generation mobile data solutions enabling seamless communications in an IP-based world, today announced the availability of Seamless Access Solution version 4.0, providing mobile operators with a platform to offer new and improved Mobile Internet next generation services to their subscribers.

724 Solutions' Seamless Access Solution positions the mobile operator to fully exploit opportunities created by the Mobile Internet for their subscribers; providing access to rich content, enabling faster response times, improving the end-user experience, and driving higher levels of data services usage. At the same time, 724's Seamless Access solution allows the mobile operator to optimize the access network providing next generation data services and to increase next generation services revenues.

724's Seamless Access Solution changes the data access paradigm from isolated silos for WAP, HTTP and other proxy and gateway offerings to a horizontal multi-channel service traffic management solution for next generation networks. Seamless Access 4.0 is built on a flexible, extensible multi-channel platform, the X-treme Multi-Service Platform (XMP), that is integrated to the network and other network elements once, and then leveraged by mobile operators to manage access traffic from subscribers and content providers and is easily extended to handle future protocols, interfaces, and value-added service concepts as data services requirements evolve.

Access to Rich Next Generation Services with Investment Protection

Mobile operators can launch blended services or extend new services to their subscribers without adding complexity to their networks with the programmable protocol adapters and services interfaces in Seamless Access 4.0. The solution's any-to-any communication architecture bridges communication between any device, any network, any protocol and any service provider scenario to perform intelligent service management.

New Revenue Opportunities with Mobile Advertising

Mobile operators can increase revenue opportunities from Mobile Advertising with Seamless Access 4.0. The solution enables the injection of tailored, accurate and personalized advertising while subscribers are browsing, providing sites visited, categorization, user location and bearer information. Mobile operators can focus an advertising topic or improve ad selection, or in some cases redirect a subscriber to a same topic alternative site in lieu of an error message and enable sponsored services from click-through links inserted while browsing.

Lowest Total Cost of Ownership

Mobile operators can achieve a higher level of subscriber satisfaction with Mobile Internet services while maintaining the lowest total cost of ownership. 724's Seamless Access was proven to be the lowest total cost of ownership access management solution at a leading Tier 1 mobile operator. A detailed case study was performed by Intel and 724 Solutions, that highlights the reduction in total cost of ownership derived from a reduction in the hardware footprint, reduction in power consumption, increased throughput capacity per server and the elimination of third party software license fees.

"The multi-channel access management capability of Seamless Access 4.0 is extensible both horizontally, by different forms of service traffic, and vertically to support a deep set of value-added functionality," said Ian Pattison, Chief Technology Officer at 724 Solutions. "Mobile operators deploying 724's Seamless Access solution have a competitive advantage with quicker time-to-market for next-generation blended services at the lowest total cost of ownership due to the solution's unique underlying architecture."

A copy of the Intel/724 Solutions Seamless Access case study can be obtained by visiting www.724.com, or by contacting our regional sales offices.

About 724 Solutions

724 Solutions delivers intelligent any-to-any service message and traffic handling solutions built upon a common carrier-grade architecture that allows mobile network operators and virtual network operators to rapidly deploy flexible and open next generation IP-based network and data services. The company's solutions enable the Unwired Lifestyle(TM), 724's vision of seamless communication without barriers; a vision of how subscribers will use mobile data services to enhance and enrich their professional and private lives with services relevant to their specific needs, with user communities preserved across generations of technology and with data services as reliable and ubiquitous as voice services. 724 Solutions is a global company headquartered in Santa Barbara, California and with development centers in Canada, Switzerland and India. 724 Solutions is privately owned by Austin Ventures. For more information, please visit www.724.com.