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724 Solutions' X-treme Alerts Platform to Provide Actionable Alerts to Mobile Operators.


SANTA BARBARA, Calif. -- 724 Solutions (Nasdaq:SVNX)(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
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), a leading provider of next-generation IP-based network and data services, today announced an agreement with Ericsson (Nasdaq:ERICY), the leading telecom supplier, whereby the X-treme Alerts Platform (XAP XAP Experimental Aerial Platforms ) will be available as a part of Ericsson's managed services offering of hosted MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  for mobile operators in North America.

The X-treme Alerts Platform is a standards-based actionable alerting platform that allows mobile network operators and content providers a turnkey solution to easily send highly personalized, permission-based SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 or MMS alerts to subscribers. 724's Alerts Platform is incorporated into Ericsson's hosted MMS and managed content offering. Ericsson's hosted offering provides operators a cost-effective means to rapidly deliver new services to their customers and access to premium content through Ericsson's Mobility World initiative, a broad network of content and application providers that supply interesting and innovative content.

"As the market for premium content services continues to grow, actionable alerting will allow mobile operators to further differentiate their MMS offerings and grow data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. ," said John Sims, Chief Executive Officer of 724 Solutions.

About 724 Solutions

724 Solutions (Nasdaq:SVNX)(TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, Calif. For more information, visit www.724.com.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 2004
Words:269
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