71 Percent of Online Donors Give Weekdays From 9 a.m. to 6 p.m., Kintera Study Reports; Workplace Giving Important Factor in Rise of ePhilanthropy.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--Nov. 14, 2002

Approximately 71 percent of all event-related online donations are made during work hours (9:00 a.m. - 6:00 p.m.), according to an extensive study by Kintera Inc., the Interactive Relationship Management(TM) (IRM) solutions provider to nonprofit organizations.

Only 29 percent of online giving occurs during evening and weekend hours.

The Kintera study reports that, on average, weekday donations account for 87 percent of online contributions, while just 13 percent of Internet gifts are made during the weekend. An average of 48 percent of donations are made online between 10:00 a.m. and 3:00 p.m. There is very little differentiation as to which day of the workweek records the highest rate of online gifts; Sunday averages the lowest amount of online donations.

The study examined giving patterns based on over 300,000 online transactions for fundraising events taking place Sept. 1, 2000 through Nov. 1, 2002 throughout the U.S.

Americans are spending most of their online time at work. In September 2002, Nielsen//NetRatings reports that the active Internet population at work grew 17 percent in August as compared to a year ago. Nearly 46 million American office workers logged onto the Web, the highest peak since Nielsen//NetRatings began measuring the at-work audience in January 2000.

What does this mean for charities? "The workplace offers an exciting new window of opportunity for giving," said Dr. Harry Gruber, CEO and founder of Kintera. "Charitable involvement has always been a part of work, from the United Way to individuals bearing pledge sheets for charity campaigns such as walk-a-thons or galas. Now with a significant part of the workweek being spent online, the Internet provides the quickest, least-intrusive and most satisfying method of charitable solicitation. Nonprofits that have not yet developed an online component to their fundraising efforts are missing a key factor in their fundraising success."

There has been an unprecedented rise in the use of online technology by nonprofits for all causes. A growing number of organizations are adopting charity-wide Internet strategies designed to ease administrative costs and time constraints, while increasing the cost efficiency of fundraising. Kintera, the market leader in the nonprofit space, has seen a significant increase in national accounts in just the past year. Those embracing ePhilanthropy - and Kintera's technology - from the national organization down to their state-wide affiliates include, among others: Alzheimer's Association, Big Brothers Big Sisters of America, American Heart Association, ALS Association, City of Hope, Alzheimer's Association, American Lung Association, CaP CURE and MZA Events (the nation's largest AIDS Walk organizer).

About Kintera Inc.

Kintera is the leading provider of Interactive Relationship Management(TM) (IRM) solutions to nonprofit organizations to enhance acquisition, stewardship and service of supporters and beneficiaries. Kintera's Web-based technology, highlighted by its "Friends Asking Friends(TM)" service, includes fully integrated tools to assist nonprofits in managing four key functions of their organization: direct marketing, events, major gifts and programming. Visit Kintera at www.kintera.com, or call toll free 866/546-8372. Kintera believes Interacting Makes The Difference(TM) and provides the leading system to drive interactions. The name Kintera is derived from the words Knowledge (K) and Interaction (intera), the basis for powerful relationships.

This release contains information about future expectations, plans and prospects of Kintera, Inc. and constitutes forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995.