70% of Americans Support Restricting TV Junk Food Ads.BASKING RIDGE, N.J. -- A new survey by Lightspeed Research, a global interactive market research solutions provider, reveals widespread support for government efforts to stem the rising rates of obesity obesity, condition resulting from excessive storage of fat in the body. Obesity has been defined as a weight more than 20% above what is considered normal according to standard age, height, and weight tables, or by a complex formula known as the body mass index. in children. The poll, which collected responses from 137,421 U.S. adults age 18 and over, shows that 7 in 10 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. (70%) support government actions like restricting TV ads for junk food junk food n. Any of various prepackaged snack foods high in calories but low in nutritional value. junk food . In an effort to control rising rates of obesity in children, some governments are taking steps like restricting TV ads for junk foods (foods with high sugar or fat content) to certain hours of the day. Do you support or oppose such government actions? Overall Results < Support Strongly/Somewhat TOTAL < 70% Strongly support < 38% Somewhat support < 32% Oppose Strongly/Somewhat TOTAL < 23% Somewhat oppose < 12% Strongly oppose < 11% Don't know/not sure < 7% Women are more supportive than men of such measures, with 73% reporting support of government actions versus 63% of men. Men are twice as likely as women to report strongly oppose measures like restricting TV ads for junk food (17% versus 9%). [TABLE OMITTED] Respondents who are age 45-54 were 25% opposed to restricting TV ads for junk food and only 69% in favor. More mature respondents (65+) were strong in supportive (73%). [TABLE OMITTED] The same survey was carried out with an additional 111,532 adults in 8 countries around the globe. Results reveal even higher levels of support outside the U.S. for government measures to counteract rising rates of childhood obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity. , ranging from 89% in Australia, Italy and Sweden to 74% in Germany. [TABLE OMITTED] This Poll reflects the opinions of only those Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who have chosen to participate. The results cannot be assumed to represent the opinions of Internet users in general, nor the public as a whole. Press Inquiries: Lightspeed Research, Lynnette McCarthy, Marketing Director, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , +1 (908) 630-0542, or send an email to info@lightspeedresearch.com. About Lightspeed Research Poll Any opinions or advice presented are solely those of the author and do not necessarily represent those of the WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing . Lightspeed Research online poll rapidly gathers opinions about topical issues and delivers reliable results in as little as 24 hours. More information on this survey and the Lightspeed Research online poll is available at www.lightspeedresearch.com, or email us at info@lightspeedresearch.com. Polls are open to all in the Lightspeed Research panels and do not have any quota controls. About Lightspeed Research Lightspeed Research is a global interactive online market research solutions provider delivering effective research results through global online panels. Through its network of panels, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific. Lightspeed Research's panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research operates specialty panels covering healthcare, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , automotive, B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business , telecommunications, family and more. The company also provides custom panel solutions for clients, building customized panels to address specific client needs. Lightspeed Research is a member of WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WPPGY), one of the world's leading communications services companies. 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