7-Select[TM](ion) Grows.7-Eleven([R]) Launches Meal Deal with 7-Select([R]) Chips While Adding 100+ New, Private Label Products to Shelves DALLAS -- 7-Eleven Inc. is bundling two of its most popular proprietary items - the Big Bite Big Bite was an Australian sketch comedy broadcast on the Seven Network in an evening timeslot. The show starred Chris Lilley of We Can Be Heroes and Andrew O'Keefe, who would go on to fame as host of the Seven Network's Deal or No Deal, Dragons' Den, The Rich List [R] Oscar Mayer Oscar Mayer is an American meat and cold cut production company, now owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products. German immigrant Oscar Ferdinand Mayer quarter-pound hot dog and Big Gulp[R] fountain drink A fountain drink is a soft drink, prepared locally from a supply of flavored sweetened syrup, carbon dioxide, and water, either manually (as American pharmacists of yore did), in a device called a soda fountain, or in a vending machine which is essentially an automated soda fountain that - with one of its new private-label kids on the block - 7-Select[R][TM] chips in a $2.99 meal deal that runs through the summer. The value meal coincides with the company's scheduled rollout of more than 100 new and redesigned private label products during the next few months. The extensive line-up of products sold under the 7-Select brand crosses all store categories - from juice to jerky jerky see biltong. , animal crackers Animal crackers are a popular children's snack, in which the crackers are shaped like zoo animals. Animal Crackers may also refer to:
"7-Eleven has aggressively launched a complete line-up of 7-Select products and is testing a third wave of private-label products in select stores," said Kevin Elliott, 7-Eleven's senior vice president of merchandising, marketing and logistics. "We believe consumers are already appreciating the quality and value the 7-Select brand offers." While 7-Eleven has offered non-food items like bottled water under the Classic Selection brand for 16 years as well as 7-Eleven branded non-foods items, the company introduced 26 snack items last November bearing the new 7-Select brand name. This month Classic Selection water joins the 7-Select family. Quality Classic Selection Water already garnered a loyal following and is one of the company's biggest private-label success stories. Introduced in 1993, the store brand now accounts for more than 25 percent of total bottled water sales at 7-Eleven and continues to grow. As Americans continue to take a more cautious approach to spending and doling out their discretionary income Discretionary Income The amount of an individual's income available for spending after the essentials have been taken care of. Notes: Essentials are things like food, clothing, and shelter. , private-label products have experienced significant growth as viable alternatives to their higher-priced brand-name counterparts. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study by A.C. Nielsen, the private-label industry enjoyed a 10-percent increase (dollar growth) last year, with much of that in the second half of the year. Growth is expected to continue through 2009. Customers who purchase 7-Eleven's $2.99 meal deal introduced this month can choose from seven varieties of kettle-style potato chips - Regular, Barbecue, Sour Cream and Onion, Cracked Pepper, Salt and Vinegar, JalapeSo and HabaSero - and either Salted or White Cheddar popcorn. The featured chips will be prominently displayed at the grill. In addition to special displays, 7-Select products are stocked where customers would expect to find them - alongside brand-name goods where price, value and quality can be easily compared. "We believe that once people realize how great the chips taste, they will be more receptive to trying other 7-Select items," Elliott said. About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation). The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl. , 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven[R] stores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Globally, 7-Eleven operates, franchises or licenses more than 35,600 stores in 17 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine's Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at www.7-Eleven.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5917475&lang=en |
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