7-Eleven[R] Stores Face Total Domo-Nation.Furry Brown Japanese Sensation Stars in Storewide store·wide adj. Involving, applying to, or occurring throughout a whole store: a storewide sale; storewide renovations. , Online Promotions This Fall DALLAS -- Domo, the fuzzy brown creature with a trademark enigmatic open-mouth expression, takes 7-Eleven[R] stores by storm this fall. From collectible Slurpee[R] cups filled with Fuji Frost by Fanta, and flocked Slurpee character straws to Big Bite Big Bite was an Australian sketch comedy broadcast on the Seven Network in an evening timeslot. The show starred Chris Lilley of We Can Be Heroes and Andrew O'Keefe, who would go on to fame as host of the Seven Network's Deal or No Deal, Dragons' Den, The Rich List [R] hot dog containers, coffee cups and even an exclusive Domo Attack! Energy drink, Domo will have 7-Eleven customers seeing brown, interrupted by red and sharp white teeth. Created by Japanese illustrator and director Tsuneo Goda as the mascot for Japanese public television station NHK NHK Nippon Hoso Kyokai (Japan Broadcasting Corporation) NHK Nihon Hoso Kyokai (Japanese Broadcasting Association) NHK Nihon Hikikomori Kyokai (anime) in 1998, Domo has a unique look and personality that quickly catapulted the character into one of the Internet's biggest sensations. Domo has achieved pop culture super-status through user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as and thousands of viral videos on popular websites like YouTube, Facebook and Flickr. "Fuji Frost has a sweet red-apple taste, which is a tongue-in-cheek choice since apples are the one food Domo doesn't like," said Jay Wilkins, 7-Eleven category manager for proprietary cold beverages. "Because Domo loves Slurpee drinks and appears everywhere in our stores, theoretically Fuji Frost Slurpee drinks are Domo-proof." Fuji Frost is named for Mount Fuji, Japan's most well-known landmark. A new three-part webisode, which can be viewed exclusively online at www.slurpee.com and www.domonation.com, tells the story of Domo and his friends on a quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby" quest after, go after, pursue look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the a Slurpee beverage. Each of the 30-second segments will debut weekly on the two websites starting Oct. 1. The stop-action animated Domo video was created and produced exclusively for 7-Eleven by dwarf inc., the Japanese animation company that originally created Domo and all his friends. Collectible cups feature Domo and his furry sidekicks enjoying Slurpee drinks and one showing Domo experiencing a Brainfreeze[TM]. For Domo fans, a tiny flocked Domo character is affixed af·fix tr.v. af·fixed, af·fix·ing, af·fix·es 1. To secure to something; attach: affix a label to a package. 2. to premium Slurpee straws, selling for $1.99. From hip hop hip-hop or hip hop n. 1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents. 2. Rap music. adj. to wrestling themes, each of the four Slurpee straws features Domo sporting a different costume and accessories. Coffee and Big Bite hot dogs, two of 7-Eleven's best-selling proprietary items, also get 'Domo-nized' as a limited offering through Nov. 15. To reach younger coffee drinkers, 7-Eleven is offering coffee in a special brown Domo cup for just 99 cents. Store signage promoting the coffee deal urges customers to "Obey the Domo." Likewise, the Big Bite hot dog also will retail for 99 cents and be served in a cardboard "clam-shell" carrier resembling Domo's face, with the mouth opening to reveal the food. "You won't be able to go to a 7-Eleven store in October and miss Domo," Wilkins said. "We've let Domo fans know he's coming with notices on Facebook and Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. , and the online buzz about his 7-Eleven debut has already been building." A larger-than-life Domo candy display will feature Snicker's and Reese's candy bars in the open mouth of the character as well as a shelf to display Domo DVDs ($15.99), where available. Collectibles like Domo Qee* miniature action figures in cup-like packaging ($9.99), Domo Manga comic books ($3.99), plush characters and apparel, like caps and T-shirts are also available. 7-Eleven has even emblazoned special-edition gift cards with Domo's likeness. Domo is also front and center on much of the in-store product signage and storefront banners. Big Tent big tent n. A group, especially a political coalition, that accommodates people who have a wide range of beliefs, principles, or backgrounds: "[Lyndon] Johnson's . . Entertainment, the marketing and licensing company behind Domo, helped broker the deal with 7-Eleven. "Because Domo has such a hugely devoted, cult-like following among kids, teens and young adults, we believe he's a perfect match for 7-Eleven and its iconic Slurpee brand," said Big Tent Chief Executive Officer Rich Collins. "7-Eleven has created some very cool collectible items that will have Domo fans and Slurpee drinkers alike coming back for more." * Qee (pronounced "key") is a collection of designer toys Designer toys is a term used to describe toys and other collectables that are produced in limited editions (as few as 50 or as many as 2000 pieces) and created by artists and designers. created by Hong Kong-based company Toy2R. Qees are produced in limited numbers and are highly collectible. Many contemporary artists and designers from Asia, Australia, Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and South America have designed figures. About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,800 7-Eleven[R] stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine's Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at www.7-Eleven.com. About Big Tent Entertainment, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral sensation Domo and the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. agency of record for a number of children's properties including: Discovery Kids, the leader in educational content for children; The Wiggles wiggles - [scientific computation] In solving partial differential equations by finite difference and similar methods, wiggles are sawtooth (up-down-up-down) oscillations at the shortest wavelength representable on the grid. , the world's most popular pre-school entertainers; and Miffy mif·fy adj. mif·fi·er, mif·fi·est 1. Informal Easily offended; oversensitive. 2. Botany Difficult to raise except under perfect conditions. Used of certain plants. & Friends, one of the largest brands for infants, toddlers and preschoolers with an all-new tween/teen program. Additionally, Big Tent serves as the U.S. licensing agent for the Crusty Demons, the masters of freestyle motocross; The Saddle Club, the world's most popular series about girls and horses; TOKYOPOP, the world-renowned manga publisher and global pop culture brand; and, most recently, the NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Universal-owned Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6060496&lang=en |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion