7 UP PLUS Makes a Splash With Breakthrough Advertising Campaign Starring Regis Philbin & Kelly Ripa and Kristin Davis & Cynthia Nixon.

PLANO, Texas -- 7 UP(TM) Shows that "When You Add It All Up, the Only Way to Go Is UP" with New 7 UP PLUS Ads

New 7 UP PLUS (TM) - a revolutionary combination of 7 UP, real fruit juice, calcium and vitamin C with a mixed berry flavor - is launching two commercials, showcasing the fun-loving personalities of Regis Philbin and Kelly Ripa from Live with Regis and Kelly, and Kristin Davis and Cynthia Nixon from Sex and the City. The two entertaining spots, developed by Young & Rubicam feature a tagline that reflects the beverage's distinctive qualities: "When you add it all up, the only way to go is UP."

Kristin Davis, Cynthia Nixon, Regis Philbin and Kelly Ripa co-hosted a private screening of the ad campaign on October 19th at the new Great Jones Spa in New York City. The 15,000-square-foot, multi-level spa, is featured in the "Pampering" spot. Guests at the event received their own pampering with 7 UP PLUS-inspired beauty treatments and massages while learning more about the new beverage from nutritionist and author Liz Weiss, MS, RD.

Regis Philbin and Kelly Ripa are featured in a whimsical spot called "Mothers." Ripa, is seated on a New York City playground bench next to a fellow mother, while their "kids" play. The other mother asks, "How is that?", and Ripa confides, "Great! All my kids love it -especially my oldest." Philbin is then revealed, gleefully riding a child-sized rocker while dressed in a suit and tie.

Kristin Davis and Cynthia Nixon star in a similar tongue-in-cheek ad, called "Pampering." Davis and Nixon, are luxuriously lounging in their bathrobes at an upscale New York City spa while being served 7 UP PLUS by a very attractive male waiter. Davis then spots another handsome attendee approaching and says innocently to Nixon, "Looks like our lunch has arrived." After noticing the server, Nixon replies mischievously, "and he brought grapes," as the two share a laugh.

The new ads will run on national network and cable, targeting primetime. Aimed primarily at women ages 25 - 49, the campaign also includes radio and print. 7 UP PLUS first caught viewers' attention on October 4 with the premiere of two 15-second, product-focused television spots, titled "Drink Positive" and "Blushing."

7 UP PLUS is available nationwide wherever your favorite 7 UP beverages are sold and is priced with other 7 UP products at retail, which varies regionally. 7 UP PLUS combines the crisp, clean, refreshing taste of 7 UP with a splash of real fruit juice. An 8-oz. serving provides a good source of calcium and vitamin C, according to U.S. RDI (reference daily intake) guidelines. 7 UP PLUS is sweetened with SPLENDA(R) Brand Sweetener and contains approximately ten calories and two grams of carbohydrates per 8-oz. serving. Consistent with 7 UP's heritage as the original "UNCOLA(R)," 7 UP PLUS is caffeine free. For more information, log on to www.7UP.com.

7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-Hoo, Orangina, I.B.C. Root Beer, Stewarts, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.