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7 UP ''Shoot for $1,000,000 @ Big East'' Sweepstakes Gives College Basketball Fans Chance to Quench Thirst and Win Big Bucks.


PLANO, Texas -- Contestants from Colorado, Washington and Wisconsin to Vie for $1,000,000 Shot

The only way to go is UP for college hoop fans this March thanks to the 7 UP "Shoot for $1,000,000 @ Big East" Sweepstakes. On March 12, 2005 one lucky sweepstakes winner will get a chance to shoot for $1,000,000 during half time at the Big East Championship Basketball Game at Madison Square Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

"Big East is the first stop for many young basketball players seeking to fulfill their hoop dreams," said Randy Gier, Executive Vice President of Marketing for Cadbury Schweppes Americas Beverages Cadbury Schweppes Americas Beverages (CSAB) is a unit of Cadbury Schweppes plc that handles its parent's core United States beverage business. It is the largest division of Cadbury Schweppes.

CSAB is the successor to Dr Pepper/Seven Up, Inc.
, makers of 7 UP. "As a proud supporter of ESPN ESPN Entertainment and Sports Programming Network  Championship Week, 7 UP wants to add one more to the ranks by offering one lucky fan the chance to shoot for $1,000,000."

Robin Bullock, 48, Colorado Springs, CO, Linda Sweat, 45, East Wenatchee, WA, and Travis Taylor, 21, Lannon, WI, will have the chance to make their hoop dreams come true when they compete for the title of "7 UP $1,000,000 Shot Finalist" on March 11, 2005 at the ESPN Zone in New York City. Each contestant will have the opportunity to shoot up to 10 free throws in 35 seconds and will be awarded one point for each shot made. The contestant with the most points will advance to the Final Event at Madison Square Garden.

During half time at the Big East championship game, the 7 UP Shot Finalist will face off against a Lincoln Mercury Shot Finalist. Each player will shoot up to 10 free throws in 35 seconds and will be awarded $10,000 for each shot made. The Finalist that makes the most shots in 35 seconds will win the opportunity to shoot from the half court line to add a zero to his or her total winnings.

In addition to winning the chance to shoot for $1,000,000, contestants will receive a three-night, four-day trip to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 for two and tickets to the 2005 Big East Championship Basketball Tournament. 7 UP drew the names of the four Shot Contestants at random from entries received at www.7UP.com.

In celebration of the college basketball season, 7 UP, the original lemon-lime soft drink, is featuring a special edition Slam Drink Bottle, which is available on store shelves now through April nationwide wherever your favorite 7 UP beverages are sold. For more information on 7 UP beverages, log on to www.7UP.com.

About 7 UP

7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB CSAB Cadbury Schweppes Americas Beverages
CSAB Computer Sciences Accreditation Board
CSAB Computing Sciences Accreditation Board, Inc. (ACM)
CSAB Combat Support Aviation Battalion
CSAB Community Services Advisory Board
), a subsidiary division of Cadbury Schweppes plc (NYSE NYSE

See: New York Stock Exchange
:CSG CSG - constructive solid geometry ). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush slush  
n.
1. Partially melted snow or ice.

2. Soft mud; slop; mire.

3. Nautical Grease or fat discarded from a ship's galley.

4. A greasy compound used as a lubricant for machinery.
 Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-Hoo, Orangina, I.B.C. Root Beer, Stewarts, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2005
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