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7 UP, the Official Beverage of the ANSARI X PRIZE, Offers Consumers the First Free Ticket into Space.


MOJAVE, Calif. -- Celebrating the Start of the Personal Space Flight Revolution 7 UP(R) Declares The Only Way to Go is UP

Following the second successful ANSARI X PRIZE The Ansari X PRIZE was a space competition in which the X PRIZE Foundation offered a US$10,000,000 prize for the first non-government organization to launch a reusable manned spacecraft into space twice within two weeks.  space flight by the American Mojave Aerospace Ventures Mojave Aerospace Ventures (MAV) is a company founded by Paul Allen and Burt Rutan to handle the commercial spinoffs from the Tier One project. It owns the intellectual property arising from Tier One, and it is in turn owned by Paul Allen (the majority shareholder) and Burt  Team, 7 UP, the official beverage of the ANSARI X PRIZE Competition announced plans to offer consumers the first free ticket into space. In a moving ceremony following the successful spaceflight of SpaceShipOne, 7 UP and the X PRIZE Foundation declared the dawn of space travel for the everyday citizen.

"At 7 UP, we want to make space travel a reality for everyone, not just for millionaires," said Randy Gier, EVP/CMO, Cadbury Schweppes Americas Beverages Cadbury Schweppes Americas Beverages (CSAB) is a unit of Cadbury Schweppes plc that handles its parent's core United States beverage business. It is the largest division of Cadbury Schweppes.

CSAB is the successor to Dr Pepper/Seven Up, Inc.
. "7 UP applauds the success of the X PRIZE and the notion that the only way to go is UP when it comes to the future of space travel. We are very proud and excited to be the very first to help bring free space travel into the reach of everyone."

Jump-starting the space tourism industry through competition among the most talented entrepreneurs and rocket experts in the world, the ANSARI X PRIZE is following in the footsteps of over 100 aviation prizes offered between 1905 and 1935 that created today's multibillion-dollar air transportation industry. The ANSARI X PRIZE will be awarded to the team which designs the first private spaceship that successfully launches three humans to a sub-orbital altitude of 100 km on two consecutive flights within two weeks. All teams must be privately financed and with 26 teams competing and a $10 million prize pool at stake, Monday's flight marks one giant step towards a new day of aviation as we know it.

"The best way to predict the future is to create it yourself," said Dr. Peter H. Diamandis, Chairman and Founder of the X PRIZE Foundation. "My mission and that of the X PRIZE Foundation has been to create a future in which all of us can travel into space. Our goal is to create the personal spaceflight revolution in partnership with innovative companies like 7 UP. Together we are making space travel accessible to the average citizen."

"7 UP was introduced over 75 years ago in the dawn of aviation when Charles Lindbergh and the spirit of St. Louis Spirit of St. Louis

Charles Lindbergh’s plane. [Am. Hist.: Jameson, 287]

See : Aviation
 changed aviation history," said Steven Jarmon, VP of Marketing Resources, Cadbury Schweppes Americas Beverages. "7 UP has a long history of firsts starting with the first lemon lime soft drink which began the uncola revolution. We are so thrilled to be offering another first with the first free ticket into space."

The 7 UP and X PRIZE relationship was designed and packaged by EMCI EMCI Envirofacts Master Chemical Integrator
EMCI External Memory Control Interface
, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY, who exclusively represents X PRIZE for corporate sponsorship. "This is a very unique way to capture the public's imagination and help 7UP offer consumers an absolutely extraordinary experience," said Jay Coleman, President of EMCI.

Details of 7 UP's first free ticket into space will be unveiled in 2005. For more information on 7 UP and its family of beverages, log onto www.7UP.com.

About the ANSARI X PRIZE

In order to win the $10 million ANSARI X PRIZE, teams must build a safe and reusable space vehicle able to carry one pilot and the weight equivalent of two passengers, 100km (62 miles) into suborbital suborbital /sub·or·bi·tal/ (sub-or´bi-t'l) infraorbital.

sub·or·bit·al
adj.
Situated on or below the floor of the orbit of the eye.

n.
 space. The vehicle must be privately financed and safely flown twice within a two-week period. The first registered ANSARI X PRIZE team to complete this feat will win the $10 million prize and a spectacular 5-foot trophy.

About the X PRIZE Foundation (www.xprize.org)

The X PRIZE Foundation is a not-for-profit educational organization with headquarters in St. Louis, Missouri. The Foundation's ANSARI X PRIZE Competition is supported by its Title Sponsor, the Ansari family, and Presenting Sponsor, Champ Car “CART” redirects here. For other uses, see CART (disambiguation).
Champ Car, an abbreviation of "Championship Car", has been the name for a class and specification of cars used in American Championship Car Racing for many decades.
 World Series. The Foundation is also supported by 7 UP and M&M's as well as private donations from the St. Louis Community through an organization called the New Spirit of St. Louis Organization.

The Foundation's mission is to educate the public about space travel, create educational programming for students and space enthusiasts, and provide incentives in the private sector to make space travel frequent and affordable for the general public. Several additional sponsorships for the ANSARI X PRIZE competition remain available to corporations or individuals who wish to support the contest and associate themselves with courage, determination, achievement, space, speed, high performance and technology.

To find out how individuals or corporations can join the efforts of the X PRIZE, or involve neighborhood schools or community centers with X PRIZE educational programs, visit www.xprize.org or contact the office at 636-519-9449.

About 7 UP (www.7up.com)

7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB CSAB Cadbury Schweppes Americas Beverages
CSAB Computer Sciences Accreditation Board
CSAB Computing Sciences Accreditation Board, Inc. (ACM)
CSAB Combat Support Aviation Battalion
CSAB Community Services Advisory Board
), a subsidiary division of Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its  plc (NYSE NYSE

See: New York Stock Exchange
:CSG CSG - constructive solid geometry ). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush slush  
n.
1. Partially melted snow or ice.

2. Soft mud; slop; mire.

3. Nautical Grease or fat discarded from a ship's galley.

4. A greasy compound used as a lubricant for machinery.
 Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 2004
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