6th Annual Cycle World International Motorcycle Show Presented by Toyota Trucks Roars into Ohio.

News/Assignment Editors

SANTA ANA, Calif.--(BUSINESS WIRE)--Jan. 25, 2000

The 304,700(a) motorcyclists registered in Ohio have something to rev their engines over in Y2K.

The Cycle World International Motorcycle Show(R) presented by Toyota Trucks, will be rolling into town for its biggest and best showing ever. Part of the largest consumer-oriented powersports show series in the nation, the Ohio event will celebrate its 6th year at the IX Center, Jan. 28-30, 2000.

A virtual toy store for adults (and kids), the event will showcase the newest millennium model vehicles and accessories from the motorcycle, personal watercraft and scooter industries.

Rather than going from dealership to dealership to check out all the newest bikes, cycle buffs will be able to see showcase displays from top manufacturers such as BMW, Buell, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Victory and Yamaha -- all under one roof. Representatives from local dealerships will be on hand to answer questions and to help enthusiasts determine the perfect ride for their size and experience level.

Looking for a deal on a helmet or a new pair of boots? Show attendees are in luck again. The Ohio event will feature the latest products from Accel Motorcycle Products; Arai Helmets; Bridgestone/Firestone Tire; Chatterbox; Custom Chrome; Dunlop Tire; Dynojet Research; GI.VI USA; HJC Helmets; K& Engineering; Kendon Industries; National Cycle; Performance Machine; Progressive Suspension; Samson Motorcycle Products; Shoei Helmets; and Yuasa, as well as from local dealers and retailers for the powersports industry.

In addition to the displays, show-goers can participate in product seminars and obtain specific parts numbers for their vehicles at The Factory, an interactive information interface for parts and accessories.

Not for the weak at heart, Team Extreme will be on hand to dazzle the crowd with their hair-raising observed motorcycle trials demonstration. Imagine a motorcycle launching up a 10 foot vertical wall and then landing on a platform that is 6 inches narrower than the length of the bike. It sounds impossible, but Team Extreme promises this and more during their performances throughout the three-day Ohio show.

Feeling lucky? Show attendees who answer &uot;Yes!&uot; to this question will be sure to participate in the numerous show giveaway opportunities. For a shot at both four and two-wheeled transportation, show-goers can enter the Toyota Tundra Sweepstakes, which includes the chance to win a 2000 Toyota Tundra or a 2000 Yamaha TT-R225.

Consumers who dream of owning a smooth ride can also enter to win a 2000 Suzuki DR-Z400S -- the Official Motorcycle Giveaway of the 2000 show series. In addition, Product Giveaways will award prizes to attendees throughout the day. Featuring merchandise donated by original equipment manufacturers, this show highlight brings immediate rewards.

For a local twist, &uot;Cycle World Magazine&uot; will be hosting the &uot;Cycle World&uot; Custom Collection, a showcase of classic, custom and vintage motorcycles from local riders and clubs.

Not only does this feature give local collectors the chance to show off their bikes to an educated audience, but it also offers enthusiasts a glimpse of the limitless restoration and customizing possibilities available to them.

Biker Billy, America's favorite Harley-riding chef, will also be on hand, conducting live cooking demonstrations as well as introducing his new book, &uot;Freeway-A-Fire.&uot;

Tickets are available on-site, adults $7.50; children ages 6-11, $4; children under 6, free. Groups of 20 or more can contact TEAM &uot;Powersports&uot; for information on receiving a $2 admission price discount. Members of the American Motorcyclist Association who show their membership cards when purchasing their tickets are also eligible for a $1 rebate coupon to be redeemed at the AMA show booth.

$1 discount coupons can be found at local participating dealers. Advance tickets are available online at the show Web site, www.motorcycleshows.com.

For more information on the 2000 show series, contact TEAM &uot;Powersports&uot; at Advanstar Communications Inc., 201 Sandpointe Ave., Suite 600, Santa Ana, Calif., 92707; telephone: [phone]; fax: [phone]; e-mail: [e-mail]. For media information contact Nancy Larsen, telephone: [phone]; fax: [phone]; e-mail: [e-mail].

All reader inquiries can be directed to the InfoLine at 800/331-5706 CST and 218/723-9130 CST or to www.motorcycleshows.com.

TEAM &uot;Powersports&uot; is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It is part of the Advanstar Motor Vehicle Group, which includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, the Dealernews International Powersports Distributor Expo, Salao Internacional da Motocicleta (SIM), &uot;Dealernews&uot; magazine, and &uot;Aftermarket Business&uot; Magazine.

Advanstar Communications is a global business information company, which publishes 110 business magazines and directories, produces 107 exhibitions and conferences throughout the world, and provides direct marketing, database and reference products and services, specializing in the retail, hospitality, fashion healthcare, pharmaceutical, science, information technology, communications, manufacturing and processing markets.

The company has nearly 1,500 employees and currently operates from multiple offices in the United States, Canada, Latin America, United Kingdom, Europe and Asia.

Note: (a) 1998 Motorcycle Statistical Annual, Motorcycle Industry Council Inc., Irvine, Calif.

Note to Editors: Photos are available upon request.