62% of Americans Tell CEOs "You're Not Doing Enough to Restore Trust and Confidence in American Business," According to Golin/Harris.Business Editors NEW YORK--(BUSINESS WIRE)--June 20, 2002 Golin/Harris trust survey finds 82% believe crisis of trust in American business will get worse or stay the same over the next few months, but consumers tell CEOs what they can do right Nearly two-thirds of Americans now hold CEOs personally accountable for restoring trust and confidence in American business, finds Golin/Harris' newest opinion survey of "Trust in American Business" conducted this week of Americans over the age of 18. When asked if "CEOs and business leaders are doing the right things and all they can to restore trust in business," only 38% of the respondents agreed that CEOs are doing enough, compared to 62% who disagreed saying CEOs need to do more. Further, the popular feeling is the decline of trust in American business is far from over. 37% of the people interviewed said the crisis of trust will get worse over the next few months, and another 45% believe the situation is going stay the same. Just 16% optimistically predicted that the situation will improve, and a mere 2% said they do not feel there is a crisis of trust. "What began as a concern about business practices in a few companies in a handful of industries has become a widespread erosion of confidence in leadership across the business landscape," observed Ellen Ryan Mardiks, Worldwide Director, Marketing and Brand Strategy for Golin/Harris. "For many companies, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. is the personification personification, figure of speech in which inanimate objects or abstract ideas are endowed with human qualities, e.g., allegorical morality plays where characters include Good Deeds, Beauty, and Death. of the brand. When consumer trust in the leadership fades, a brand can be crippled in the stock market, on the store shelves, in the halls of government, around the water-cooler at work and in the neighborhoods where companies do business. People are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. clear, creative and constructive leadership from CEOs that demonstrates trust is a priority and they are committed to building trusted brands," Mardiks continued. While clearly concerned about the state of trust in American business, consumers are also telling CEOs in positive terms what they have to do to rebuild trust and confidence. In its 2002 benchmark trust survey, Golin/Harris asked people to imagine they were speaking with a CEO they respect, then give him or her advice of what are the most important things to do to keep earning their trust. The following are the top scoring recommendations that survey participants said were essential or important to establishing and maintaining trust (score of 85% or above): Essential or Important Trust Builder Percent --------------------------------------------------------- Make customers the top priority 91% Assume personal responsibility and accountability 90% Communicate openly and frequently 89% Handle crises better and more honestly 87% Stick to code of business ethics no matter what 85% --------------------------------------------------------- "This is common-sense advice from common Americans, the kind of counsel every business leader can embrace and act positively upon," said Mardiks. " Consumers feel that they're caught in the crossfire A multi-GPU interface from ATI for connecting two ATI display adapters together for faster graphics rendering on one monitor. CrossFire machines require PCI Express slots, a CrossFire-enabled motherboard and, depending on which models are used, either a pair of ATI Radeon adapters or one between an economy fighting to recover and a business community that appears drifting without a compass or a steady hand at the helm. Our research shows people are craving a return to value, quality and service. They expect forthright leadership by example, not evasion, and they want clear and consistent communication even when things are not going right." "The brands that emerge as winners will be the ones that create this affirmative experience, beginning in the executive suite. The losers will be the brands that say `trust is not my problem' or `it will all go away soon enough.' Trust is a leadership challenge -- and opportunity -- for every company, and it requires action, not silence, from the CEO to set the tone, the agenda, and the standard." Mardiks concluded. The questions asking if CEOs are doing enough to restore trust and if the crisis of trust is going to get better or worse in the next few months were part of a tracking poll of 200 Americans conducted by Golin/Harris over the weekend of June 14th -16th. The tracking poll is part of the ongoing analysis of "Trust in American Business" being conducted by Golin/Harris throughout 2002, beginning with its benchmark survey looking at the depth and direction of trust across approximately 25 business sectors. About Golin/Harris International Founded in 1956, Golin/Harris International is a full service public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm dedicated to building trusted brands by providing professional counsel and strategic communications programs to clients through 34 offices around the globe. Golin/Harris clients include Hewlett-Packard, Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. , Symbol Technologies, Amazon.com, Nintendo of America Inc., the Florida Department Florida is a department (departamento) of Uruguay. Population and Demographics As of the census of 2004, there were 68,181 people and 21,938 households in the department. The average household size was 3.1. For every 100 females, there were 100.4 males. of Citrus, Sprint Corp., McDonald's Corporation, Bayer Corporation, the Lowe's Companies, Tyson Foods Tyson Foods, Inc. (NYSE: TSN) is an American multinational corporation based in Springdale, Arkansas, that operates in the food industry. The company is the world's largest processor and marketer of chicken, beef, and pork, and annually exports the largest percentage of beef , Inc., and the William Wrigley William Wrigley may refer to:
See: New York Stock Exchange : IPG IPG Implantable pulse generator, see there ). Copies of the Executive Summary of Golin/Harris' survey of "Trust in American Business" can be downloaded on the web at: www.golinharris.com or in hard copy or via e-mail by contacting Mark Rozeen, 212.309.0658, mrozeen@golinharris.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Graphics for the trust statistics cited in this news release are available in PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. format upon request by calling or emailing: Mark Rozeen, 212-309-0658, mrozeen@golinharris.com or Matthew Henson, 212-309-1425. |
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