61 New Programs Set for EXHIBITOR2009.

ROCHESTER, Minn. -- Sixty-one innovative new programs highlight the conference program of EXHIBITOR2009, which will meet from March 22-26, 2009 in the Mandalay Conference Center, Las Vegas.

Targeted at all levels of learning, from trade show rookies to corporate event veterans, the sessions vary from half-day Workshop Intensives and Profiles in Excellence Case Studies to five new EventSALONS and 28 new seminars on Corporate Events. Eleven new Advanced Learning Sessions for industry veterans with five or more years of experience also debuts at EXHIBITOR2009.

Just added to the new programs in a one hour Peer2Peer Roundtable on Monday, March 23 titled, "Tips for You and Your Program to Survive and Flourish in This Economy."

"Our intent is for our attendees to gather together and share their ideas about what they are doing to make the down economy work for them and not against them," said Lee Knight, founder of EXHIBITOR Show and CEO of EXHIBITOR Media Group, which produces the event. "We expect ideas to fly across the table and those who attend will hear many that they can put to work immediately."

The 11 new Workshop Intensives are half-day sessions scheduled for Sunday, March 22, the day before the exhibit hall opens (http://www.exhibitoronline.com/exhibitorshow/2009/conferenceSessions.asp?f=work).

"Some of our topics simply need more than 90 minutes to master," Knight continued. "Whether it's event or pre-show marketing, international exhibiting or understanding attendee exhibit strategies, the Workshop Intensives are the fastest way to reduce risky on-the-job training while getting up to speed."

The popular Profiles in Excellence Case Studies return to EXHIBITOR2009 with eight new in-depth presentations by some of the world's most successful exhibit and event marketing professionals. Included in this year's program are case studies from: Siemens Healthcare, L'Oreal, Volkswagen of America, International Truck, McDonald's Corporation, Hill's Pet Nutrition, Hewlett-Packard Co. and Aruba Networks. (http://www.exhibitoronline.com/exhibitorshow/2009/conferenceSessions.asp?f=prof).

For the first time ever, attendees can see event concepts come to life in the EventSALONS. Each of the EventSALONS is a fully designed room under the theme: "Customer Event Experiences, Concepts and Conversations."

"Each salon is presented by one of the event world's top producers in collaboration with key suppliers who our attendees will want to meet," Knight said. "This is an industry first and a must attend activity for every corporate event planner."

Twenty-eight of the 59 sessions in the Corporate Events track are new for 2009. Among the new seminars topics are: social media marketing, the top trends influencing corporate events, how to create low-cost, but high-value sponsorships and how to choose measurement tools that will best evaluate a program.

Eleven new Advanced Learning Sessions debut at EXHIBITOR2009. Targeted at veterans with more than five years experience in the industry, the 11 new programs deal with topics ranging from understanding attendee interests, behavior and preferences to managing in today's changing environment. (http://www.exhibitoronline.com/exhibitorshow/2009/conferenceSessions.asp?f=adva).

"These new sessions maintain our 21 year commitment of bringing our attendees the latest trends, technologies, winning strategies, invaluable tools and better ways of communicating with their customers," Knight said.

The education only begins with the conference and CTSM programs. EXHIBITOR2009 features one of the largest ever industry exhibit halls, with nearly 300 exhibitors occupying more than 60,000 net sq. ft. of exhibit space. Numerous networking events also are on tap. In total, more than 5,000 exhibit and event marketing professionals from 29 countries and all 50 states are expected to attend EXHIBITOR2009.

Complete information about EXHIBITOR2009 and registration information is available by visiting www.exhibitoronline.com.

About EXHIBITOR Media Group

The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine - best practices in trade show marketing; and Corporate EVENT magazine - case studies of strategic event marketing. EXHIBITOR Media Group is producer of EXHIBITOR2009 - the world education and learning conference for trade show and corporate event marketers, sponsor of CTSM (Certified Trade Show Marketer) professional certification, ExhibitorFastTrak - the accelerated learning conference for exhibit and corporate event marketing professionals, and GRAVITY FREE - The Great Multidisciplinary Design Gathering. EXHIBITOR'S web site, http://www.ExhibitorOnline.com is the industry's most comprehensive online resource.