60Frames Entertainment Launches to Finance and Syndicate Professionally-Produced Online Content, Offering Unique Advertising Opportunities to Top National Brands.Incubated by Leading Hollywood Talent and Literary Agency United Talent Agency and Advertising Agency Spot Runner Spot Runner is an American Internet-based advertising agency based in Los Angeles, Calif., that allows advertisers to produce, media plan and media buy all through its website. Company will Work with Leading Hollywood Artists Including Visionary Filmmakers Joel and Ethan Coen Series A Funding Closes with Tudor Investment Corporation and the Pilot Group LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- 60Frames Entertainment, a new company dedicated to the financing, ad sales and syndication See syndication format. of professionally-produced online content, launched today. 60Frames provides professional content creators See content provider. access to financing, speed to market, greater ownership over their intellectual property and participation in all revenue streams including advertising. The company will also collaborate with advertisers to create immersive online branding to better connect their company and products to targeted audiences. Consumers will be able to view 60Frames' original programming through top video portals, social network Web sites, and mobile and emerging broadband outlets. 60Frames will be working with artists that include visionary filmmakers Joel and Ethan Coen, who will create content for 60Frames, as well as serve on a Creative Advisory Board. 60Frames has raised $3.5 million in funding. It was incubated by leading Hollywood talent and literary agency United Talent Agency (UTA uta see leishmaniasis. ) and innovative Internet-based advertising agency Spot Runner. The company was formed in response to the creative and advertising communities' need to optimize optimize - optimisation the financial and creative potential of digital content distributed through the Internet. It is backed by prominent institutional and individual investors, including Tudor Investment Corporation1 and the Pilot Group co-founded by Robert Pittman Robert C. Pittman was a US Army pilot, electrical engineer, and entrepreneur.[1] He was awarded the Distinguished Flying Cross for his heroic actions during World War II, flying more than 250 combat missions over the Pacific Ocean. . Brent Brent, outer borough (1991 pop. 226,100) of Greater London, SE England. The area is a rail and industrial center. Its manufactures include automobile parts, clocks and watches, and electrical equipment. Weinstein, a veteran digital entertainment executive, has been named CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 60Frames. He is transitioning to this new role from UTA, where he previously spearheaded UTA's Digital Media Department and the agency's new UTA Online division. "The Internet is radically transforming entertainment and advertising, and 60Frames is in the position to be at the forefront of this revolution," said Weinstein. "In the same way that television developed iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. brands in the last century, 60Frames will help professional artists to create new formats, characters and stories that will be the brands of the 21st century." "60Frames was born out of the belief that the bar for quality content produced on the Web will rise," said Jeremy Zimmer, board member and partner at UTA. "60Frames is the direct response to the growing interest in the Internet by professional artists and their requirement that it be as business-friendly as possible." Spot Runner's expertise and innovations in advertising and technology give 60Frames an unprecedented advantage in developing interactive marketing around groundbreaking online content. Spot Runner will work with 60Frames to build advertising models, formats and technologies. In addition, Spot Runner's sales force will represent 60Frames in creating relationships with leading marketers and selling advertising inventory. "Many of Spot Runner's clients want to participate in online entertainment but are not comfortable with the brand risks associated with user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as ," said Nick Grouf, CEO of Spot Runner. "60Frames provides companies with an ideal way to connect with their customers through original, top-notch content created by leading Hollywood talent. Spot Runner's mission is to transform the way advertising is created, targeted, and bought and sold, and 60Frames is an important step towards achieving this change." James J. Pallotta, Tudor Investment Corporation's vice chairman and director-US Equity Securities Group, said, "We saw tremendous synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. between Spot Runner and UTA. We believe that 60Frames will deliver unparalleled opportunities for entertainment professionals looking to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. , promote and distribute their original content online." 60Frames' programming will initially focus on short-form comedic productions and will expand to include dramatic, informative, educational and other types of online video. Additional announcements concerning artists, content, advertising and distribution partners will be made shortly. About 60Frames 60Frames Entertainment is a new company dedicated to the financing, ad sales and syndication of professionally produced online content. The company provides professional content creators access to financing, an artist-friendly development environment, speed to market, participation in all revenue streams including advertising and greater ownership over their intellectual property. In addition, 60Frames will collaborate with advertisers to deliver immersive experiences to connect their brands with relevant online audiences. 60Frames plans to distribute through the top video portals, social network websites, mobile and emerging broadband outlets. The name "60Frames" originates from the different frame rates used in digital video and represents the company's commitment to deliver high-quality, short-form content to consumers through digital platforms. www.60frames.com About UTA United Talent Agency is one of the entertainment industry's premier talent and literary agencies, representing many of the world's most widely-known figures in every current and emerging area of entertainment, including motion pictures, television, digital media, publishing, music, mobile and live entertainment. Collectively, UTA agents represent a significant cross-section of today's most acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. and inspiring artists and entertainers, including nominees and winners of Academy, Emmy, Grammy, Screen Actors Guild, Directors Guild, Writers Guild, Producers Guild, Golden Globe and People's Choice awards The People's Choice Awards is an awards show recognizing the people and the work of popular culture. The show has been held annually since 1975 and is one of the few to be based on the opinions of the general public. . The agency is also globally recognized in the areas of film finance, corporate consulting, branding & licensing, endorsements and the representation of production talent. The agency also recently launched UTA Online, the first dedicated broadband representation division of a major agency. www.unitedtalent.com About Spot Runner Headquartered in Los Angeles, Spot Runner is a privately held, Internet-based ad agency that makes it fast, easy and affordable for local business to advertise on TV. Its revolutionary approach to commercial production, media planning and media buying gives local businesses access to a powerful marketing tool that was previously out of their reach. The entire process is automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. online, making it cost-effective for even the smallest business to use. The company's co-founders, Nick Grouf and David Waxman, previously founded PeoplePC and Firefly firefly or lightning bug, small, luminescent, carnivorous beetle of the family Lampyridae. Fireflies are well represented in temperate regions, although the majority of species are tropical and subtropical. Network, which were acquired by EarthLink and Microsoft respectively. Visit Spot Runner online at www.spotrunner.com. 1 The Tudor Group, which consists of Tudor Investment Corporation and its affiliates, is involved in active trading and investing in the global equity, debt, currency and commodity markets |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion