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60 years of communicating agriculture.


The NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting)
NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) 
 is turning 60 this year and, like any good farmer, we re not even considering retirement.

NAFB members share the same spirit and purpose as the pioneers of our industry. We are dedicated to the information needs of the stewards we serve and the industry that supports them. NAFB members also shoulder the task of speaking on behalf of the industry on sensitive issues including trade, science and food safety. Today, NAFB members ride the wave of technology as we use these resources to grow our knowledge base and share it with our listeners.

In our quest to meet the challenges of the day and prepare for the opportunities of coming seasons, we also pause at our 60th annual meeting to look back on the lines that history has recorded about the rich tradition of our beloved association.

Farm broadcasters have been leaders in communicating agriculture since radio began in the 1920s. The National Association of Radio Farm Directors (NARFD) was established on May 5, 1944, and changed to include television (NATRFD) in 1954. Finally, both were incorporated into the National Association of Farm Broadcasters (NAFB) in 1964. The modernization modernization

Transformation of a society from a rural and agrarian condition to a secular, urban, and industrial one. It is closely linked with industrialization. As societies modernize, the individual becomes increasingly important, gradually replacing the family,
 of the name has paralleled our members' capability to communicate agriculture to a broad and diverse audience of farmers, ranchers, agribusinesses and consumers of food and fiber products.

Farm broadcasting has never rested on its past achievements. Each day we dedicate ded·i·cate  
tr.v. ded·i·cat·ed, ded·i·cat·ing, ded·i·cates
1. To set apart for a deity or for religious purposes; consecrate.

2.
 ourselves to gathering information for our broadcasts and to being the dependable voice that serves rural America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name. . Farm broadcasters are real people who utilize their journalistic jour·nal·is·tic  
adj.
Of, relating to, or characteristic of journalism or journalists.



journal·is
 skills and community presence to bring timely, accurate and dependable information to their audiences.

I encourage you to engage our broadcasters in your quest to better serve your constituents. NAFB members have enjoyed 60 years of service to agriculture and are anxious for the next generation of service for this industry.

Lastly, I offer a tremendous "thank you" to NAFB President-Elect pres·i·dent-e·lect
n. pl. pres·i·dents-e·lect
A person who has been elected president but has not yet been inducted into office.
 Emery emery: see corundum.
emery

Granular rock consisting of a mixture of the mineral corundum (aluminum oxide, Al2O3) and iron oxides such as magnetite (Fe3O4) or hematite (Fe2O3).
 Kleven for his work to organize our 60th anniversary celebration. My thanks as well to Ken Root and the Platte City, Mo., staff for their tireless service and dedication to NAFB.
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Article Details
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Title Annotation:Farm Broadcast; National Association of Farm Broadcasters
Comment:60 years of communicating agriculture.(Farm Broadcast)(National Association of Farm Broadcasters)
Author:Nalley, Jeff
Publication:Agri Marketing
Geographic Code:1USA
Date:Nov 1, 2004
Words:352
Previous Article:2004 NAFB Convention overview Kansas City, MO.(Farm Broadcast)(Calendar)
Next Article:Passing the gavel: Emery Kleven, 2005 National Association of Farm Broadcasters president and farm director for Waitt Farm Network, shares his vision...
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