6-PACK AND A LIPSTICK, PLEASE 7-ELEVEN BROADENING APPEAL TO WOMEN.Byline: Pam Park Staff Writer Guys regularly stop by the 7-Eleven to pick up a six-pack and some snacks, but now women can grab vacuum-packed pantyhose and a new line of cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). to go with their Cafe Coolers. The Dallas-based convenience store chain is introducing new products to bring more women into its stores that have been dominated by customers for beer and chips, said Cheryl Martineau, category manager for 7-Eleven's health and beauty products. About 70 percent of 7-Eleven's customers are men. In April, the company introduced Heaven Sent pantyhose, which are packed by a patented process into a container slightly larger than a tube of lipstick - great for carrying in a woman's purse PURSE. In Turkey the sum of five hundred dollars is called a purse. Merch. Dict. h.t. . It also premiered a special teen section featuring products such as hair dye, toe rings A toe ring is a ring made out of various metals and non-metals worn on any of the toes. It is almost exclusively worn by women but is becoming more popular with men . The second toe of either foot is where they are worn most commonly. and temporary tattoos A temporary tattoo is an image made of ink and glue, which is applied to the outer surface of the skin and remains until such time as the image fades away (typically after 3-5 days) or is removed. Temporary tattoos are not actual tattoos, although many are intended to resemble them. . Next week Heart and Soul cosmetics will appear in stores. ``We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new and fun things to offer the age 12-20 group,'' Martineau said. To attract teen-agers and young adults, 7-Eleven has sought a trendy look and affordable prices in its 12 cosmetics offerings. Assortments of 10 shades of Noun 1. shades of - something that reminds you of someone or something; "aren't there shades of 1948 here?" reminder - an experience that causes you to remember something Heart and Soul eye shadow and lipstick come in packages that look like music compact discs. A lipstick-size clear tube holds a lipstick and eye shadow combination. The cosmetics cost from $2.59 to $5.99. 7-Eleven saw an opportunity in beauty products when Heart and Soul cosmetics were tested in eight Denver stores last fall. The company started with feature-coloring products such as lipsticks and eye shadows because research showed they account for 62 percent of all cosmetics sales and most of their growth, Martineau said." Foundation and eyeliner may be added later. 7-Eleven has an exclusive right to market Heart and Soul products for four months and can extend the contract. Since its introduction this spring, the 7-Eleven teen section's sales have grown 2.8 times. Company officials expect the sales to multiply mul·ti·ply v. 1. To increase the amount, number, or degree of. 2. To breed or propagate. by a factor of six by year-end. They're conservatively projecting $7 million to $8 million in sales this year. ``All convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. are trying to broaden their customer base,'' said analyst Dennis Telzrow of Hoak, Breedlove, Wesneski & Co. in Dallas. ``I think 7-Eleven is doing a better job than other people.'' The Cafe Cooler drink was a big success in attracting women, Telzrow said. ``They're a little more sophisticated than a Slurpee,'' said company spokeswoman Cathy Moser. CAPTION(S): photo Photo: (color) Balwinder Dhillon stocks cosmetics and pantyhose in new displays for women shoppers at her husband's 7-Eleven Store in Reseda. Evan Yee/Staff Photographer |
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