6 steps to free publicity, 3d ed.

9781601630278

6 steps to free publicity, 3d ed.

Yudkin, Marcia.

Career Press

2009

287 pages

$15.99

Paperback

HD59

In this guide, Yudkin details the process of getting free publicity for a company. She describes how to use writing, such as news releases, letters, and tip sheets; speaking on radio, TV, and the web; getting testimonials; using search engines; and other techniques to garner publicity. This edition has been updated to reflect the increased use of the internet and email, and new opportunities such as blogs, social media sites, online videos, podcasts, and widgets. Yudkin is a publicity and marketing consultant and the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year.

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