5square.com Appoints Skip Kinford as President.

WESTLAKE VILLAGE, Calif. -- 5square.com, which delivers Sales Process Software and Dealership Analytics to automotive dealerships, today announced the appointment of Skip Kinford as President. In this role Mr. Kinford will set company strategy and manage day-to-day operations, leading all sales, support, product, marketing, and financial activities. He will report directly to the board of directors.

Commenting on Kinford's appointment, 5square.com Chairman Yuri Pikover stated: "Skip's outstanding track record as a manager and leader in the automotive industry, combined with his knowledge of dealership operations and OEM relationships, make him a natural choice for this position. After three years of testing and development we have a proven product that's in high demand. Now we're focused on company expansion, increasing our market penetration, and building a strong footprint in the marketplace. Skip is the ideal person for that job."

Prior to joining 5square, Mr. Kinford was Senior Vice President of Sales and Marketing at On-Line Administrators (OLA) in Northridge, CA, a supplier of comprehensive CRM solutions and data management to the automotive industry. In this role he was responsible for all revenue creation and delivery of OLA's propriety "Peak Performance Process" to more than 2,000 dealerships nationwide. He also established and nurtured senior management relationships with 13 OEM partners, including Lexus, BMW, Saab, Jaguar, Land Rover, Volvo, General Motors, Infiniti and Hyundai. He led the organization to 30% growth in each of the past two years and under his management OLA received the Lexus Outstanding Vendor award two years running.

Before that Kinford was Executive Vice President at NMB Technologies Corporation, the U.S. subsidiary of Minebea Company Ltd., a publicly traded multi-billion dollar multi-national manufacturing company with over 40,000 employees worldwide and revenue in excess of 300 million dollars. Among other accomplishments, Kinford established senior-level relationships with key customers, including Delphi, Valeo, Borg Warner, Visteon, Bosch, and Siemens.

Early in his career, Kinford was also a professional racecar driver.

About 5square.com

Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software.

The industry's first Sales Process Software guides the entire sales team, from lead receipt to F&I. It extends CRM with an Integrated Showroom, tracking and managing the dealer's own sales process on every lead and every deal. The proven result: more units, more front and back gross per unit, and higher CSI / SSI. Dealerships have repeatedly achieved these results in less than six months on the system.

And 5square.com's Dealership Analytics delivers visibility and control dealers have always wanted and never had. It automatically integrates DMS data with every detail of the sales process. No other vendor in the world can do this, because they don't have end-to-end Sales Process Software to gather the data. Dealership Analytics gives dealers fast, easy access to information that rapidly increases profits.

The system integrates easily with both ADP and R&R DMS systems. It's Web-based, so dealers can concentrate on cars instead of servers. Automated configuration and training get dealerships running in less than two weeks. And 5square.com tests all of its software, and trains all of its people, at its own franchised dealership.

For more information, visit www.5square.com, call 877-577-8273, or email [e-mail].