5W Public Relations has landed an account to represent the chemical silver dihydrogen citrate.

5W Public Relations has landed an account to represent the chemical silver dihydrogen citrate. Usually companies hire an agency to handle a product, but Pure Bioscience in San Diego wants 5W to handle the rollout as it commercializes the new microbe-killing substance. According to the agency, its client plans to develop products for the household, institutional, industrial, personal care, pharmaceutical and agricultural applications, and "as products are created and commercialized, 5W intends to maximize exposure of the technology."