531 Safeway and Vons Supermarkets To Offer ``California Grown'' Consumer Information In-Store.Business Editors/Assignment Desks/Agriculture Writers SACRAMENTO, Calif.--(BUSINESS WIRE)--July 7, 2003 Grocer is first major retailer to offer statewide support of user-friendly "California Grown" program Safeway/Vons, the largest grocery chain in California, is the first major retailer to offer "California Grown" product information statewide, featuring the voluntary marketing program's signage in each of its 531 supermarkets. In an effort to help consumers easily identify products grown in the Golden State, permanent "California Grown" signage is now prominently positioned throughout the chain, in produce departments from Crescent City Crescent City is the name of the following places:
"Our customers depend on the high quality of the fruits, vegetables, dairy and meat products available in our stores," said Rick Smith, vice president, corporate produce merchandising for Safeway, Inc. "We are excited about the 'California Grown' marketing campaign and plan to feature a wide range of California grown products throughout our stores. We're proud to provide our customers with this information so they can easily recognize and choose products grown here in our own state." As shown in a recent survey commissioned by the Buy California Marketing Agreement (BCMA BCMA British Columbia Medical Association BCMA British Complementary Medicine Association BCMA Bar Code Medication Administration BCMA Black Consciousness Movement of Azania BCMA British Country Music Association BCMA Board-Certified Master Arborist ) and conducted by Rose Research, this point-of-purchase information is important to Californians. In fact, 75% of consumers say they are inclined to buy California agricultural products when given the choice. The in-store signage at Safeway and Vons features a distinctive "California Grown" blue license plate logo. In addition, the retailer has also run radio and print ads for the program, with some individual produce to be labeled with "California Grown" PLU PLU Pacific Lutheran University PLU People Like Us (LGBT community) PLU Price Look-Up PLU Primary Logical Unit PLU Product Look-Up PLU Phi Lambda Upsilon (National Chemistry Honor Society) (price look up) stickers later this year. "When you choose California grown cherries or pick a local peach, you are supporting the state's economy - and all of our jobs and prosperity," said Scott Horsfall, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at BCMA. "With our retail partners, the 'California Grown' program helps consumers recognize the quality and diversity of products grown in our state, and understand the real power of their purchasing choices." About The Buy California Marketing Agreement The Buy California Marketing Agreement is a joint effort of 26 industry groups representing the products of California's farms, ranches, forests and fisheries. Structured as an industry advisory board to the California Department of Food and Agriculture California Department of Food and Agriculture, which was established in 1919 by the California Legislature,[1] works in partnership with the agricultural industry and other governmental agencies to regulate various aspects dealing with food and agriculture related , BCMA brings together industry and government resources to increase the awareness, consumption and value of California agricultural products, helping the state's consumers enjoy the best of the California lifestyle. The "California Grown" campaign is funded by Governor Gray Davis' Buy California Initiative, the California Department of Food and Agriculture, the U.S. Department of Agriculture, and the following California agricultural organizations This is a list of agricultural organizations. International
-- California Apple Commission -- California Asparagus Commission -- California Avocado Commission -- California Aquaculture aquaculture, the raising and harvesting of fresh- and saltwater plants and animals. The most economically important form of aquaculture is fish farming, an industry that accounts for an ever increasing share of world fisheries production. Association -- California Cherry Advisory Board -- California Citrus Mutual -- California Cling Peach Board -- California Dried Plum Board -- California Fig Advisory Board -- California Forest Products Commission -- California Garlic Producers Association -- California Kiwifruit ki·wi·fruit n. The fruit of the kiwi plant. Commission -- California Milk Advisory Board -- California Nectarine nectarine (nĕk'tərēn`), name for a tree (Prunus persica var. nectarina) of the family Rosaceae (rose family) and for its fruit, a smooth-skinned variety of the peach. Administrative Committee -- California Peach Commodity Committee -- California Pear Advisory Board -- California Plum Marketing Board -- California Poultry Federation -- California Raisin raisin, in botany and cooking raisin, dried fruit of certain varieties of grapevines bearing grapes with a high content of sugar and solid flesh. Although the fruit is sometimes artificially dehydrated, it is usually sun-dried. Marketing Board -- California Sheep Commission -- California Salmon Council -- California Strawberry Commission -- California Table Grape Table grapes are grapes intended for consumption while they are fresh, as opposed to grapes grown for wine production, juice production, or for drying into raisins. Depending on the market for wine and table grapes, low quality wine may contain some grapes that could also be sold Commission -- California Tomato Commission -- California Walnut Commission -- Wine Market Council For more information about "California Grown", please visit www.californiagrown.org. SOURCE: California Grown |
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