50 Life Insurance Companies Ranked on How They Treat Online Customers: The Customer Respect Group.Industry Ranks Poorly for Privacy and Safeguarding of Personal Data Online; Communications Continues to Drop IPSWICH Ipswich, city, England Ipswich, city (1991 pop. 129,661) and district, Suffolk, E England, on the Orwell estuary 12 mi (19 km) from its entry into the North Sea. Ipswich is the county seat of Suffolk. , Mass. -- The Customer Respect Group, an international research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that focuses on how corporations treat their online customers, today released findings from its Fourth Quarter 2006 Online Customer Respect Study of the Life Insurance Industry. The study evaluated 50 websites. The Overall CRI CRI constant-rate infusion. score for the industry was 5.1, which was significantly lower than the overall cross-industry average (C-IA) for all sites evaluated in 2006 at 5.8. This industry rating represents a slight drop from the last report. In no area does the industry exceed the C-IA; only in Attitude (Accessibility) does the rating even match the C-IA. In Trust, the industry scored 5.1 on the 10-point scale against the C-IA of 5.8. The Online Communications score, already at the bottom of the industry table, declined slightly to 3.7 on the 10-point scale. The best rated Life Insurance companies were: Company > CRI Rating Thrivent Financial for Lutherans > 7.0 Pacific Life Insurance Company > 6.5 Mutual of Omaha Insurance Company > 6.4 Western-Southern Life > 6.3 Nationwide Life Insurance Company > 6.2 New York Life Insurance Company > 6.1 Northwestern Mutual Life Ins Co > 6.0 Western Reserve Life Assurance Co of Ohio > 6.0 Genworth Life Insurance Company > 5.9 Principal Life Insurance Company > 5.9 Industry Average > 5.1 A full Scorecard is available from The Customer Respect Group at (978) 380.6128 or from the company website at http://www.customerrespect.com/default.asp?hdnFilename=bwinsQ406.htm About The Customer Respect Group (www.customerrespect.com) The Customer Respect Group is an international research and consulting firm that uses its Customer Respect Index (CRI[TM]) to help companies improve their treatment of customers online. It provides leadership in the objective and scientific measurement of a customer's online experience. Many of the largest U.S. companies have already adopted the CRI methodology to improve online customer satisfaction and loyalty. The Customer Respect Group is headquartered in metropolitan Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. . For additional information, visit www.customerrespect.com, call 978-380-6128 or e-mail info@customerrespect.com. All companies and products listed herein are trademarks or registered trademarks of their respective holders. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion