50 Just Doesn't Look 50 Anymore: Futurist Marian Salzman Discusses Marketing Wake-Up Call As Beyond the Numbers Keynote.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- 50 just doesn't look 50 anymore. Marian Salzman, executive vice president/chief marketing officer for JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory , addresses the reasons why in her keynote at this year's Beyond the Numbers: The Boomer Marketing Summit. Author of more than a dozen non-fiction books on topics ranging from cultural shifts to current affairs current affairs npl → (noticias fpl de) actualidad f current affairs current npl → (questions fpl d')actualité f , Salzman is recognized as one of the world's leading futurists and strategists. She has identified and/or taken public such societal so·ci·e·tal adj. Of or relating to the structure, organization, or functioning of society. so·ci  e·tal·ly adv.Adj. concepts as "metrosexuality," "singletons," and "globesity." "Our long-held beliefs about what it means to be old are being rocked," says Salzman. "Today 50 something represents a sense of liberation that borders on revolutionary. If this is what it means to grow old gracefully grace·ful adj. Showing grace of movement, form, or proportion: "Capoeira is a graceful ballet of power and control, artists kicking and jumping in synchronized movement" Alisa Valdes. ... vive la revolution!" In her keynote, Salzman will delve into 10 "shockers" about 50somethings in the world today, including: * Sex: They're having more of it and rumor RUMOR. A general public report of certain things, without any certainty as to their truth. 2. In general, rumor cannot be received in evidence, but when the question is whether such rumor existed, and not its truth or falsehood, then evidence of it may be given. has it: it's better * Kids: 50somethings today are more likely to be young moms than young grandmothers * Career: Second and third careers allow vibrant 50somethings to push the envelope and fulfill dreams they left behind years ago * Reinvention: How 50somethings are given license to be whoever they want to be for their Second Adulthood For the sixth year, JWT BOOM, the premier integrated marketing firm specializing in reaching consumers 40+, presents Beyond the Numbers: The Boomer Marketing Summit. This year's Summit, Boomers 2.0 - Reaching 40+ Consumers Today, will be held March 26 and 27 at The Wynn Hotel in Las Vegas, and addresses the impact of the digital age on the boomer lifestyle. The two-day Summit brings together the experts who are shaping digital technology and new media to provide marketers with insights and expert information on how to leverage digital technology to better target, reach and sell to this dominant market. Registration for this year's Summit is $1,895, which includes research, general sessions, workshops, clinics, continental breakfasts, keynotes, luncheons, on-going refreshments re·fresh·ment n. 1. The act of refreshing or the state of being refreshed. 2. Something, such as food or drink, that refreshes. 3. refreshments A snack or light meal and drinks. , receptions and complete conference documentation. Because space is limited, early registration is required. Beyond the Numbers is produced by JWT Boom. RL TV and The Erickson Tribune are Title Sponsors. Associate Sponsors include TV Land, ThirdAge, Paramount Market Publishing. Getty Images is the Imagery Resource. Visit www.beyondthenumbers.com or call 860-724-2649 x-14 for details and conference registration. About JWT BOOM JWT BOOM is the premier integrated marketing firm specializing in reaching consumers 40+. Providing results-driven strategy and execution, JWT BOOM excels at helping clients build profitable and lasting relationships with Boomer and mature consumers. The group is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . |
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