50,000feet Announces Successful Launch of Branding Initiatives for IntercontinentalExchange.CHICAGO -- Creative agency 50,000feet announced the successful launch of a new corporate identity and website for IntercontinentalExchange (NYSE NYSE See: New York Stock Exchange :ICE), the world's leading electronic energy marketplace. ICE completed an initial public offering during 2005. Completed in the fourth quarter of 2005, the new ICE corporate identity reinforces the message that ICE offers a powerful combination of futures and over-the-counter (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). ) products and services through its electronically traded energy markets. The ICE corporate website (www.theice.com) was redesigned as part of an initiative to unite the company's various brands under the ICE brand. The new website offers ICE's range of services through an integrated portal and provides traders with direct access to ICE's global energy marketplace, with real-time trade execution and tools such as electronic trade confirmation services and comprehensive energy market data. "We are committed to providing our customers with a dynamic and accessible energy marketplace," said Jeffrey C. Sprecher, ICE Chairman and Chief Executive Officer. "Our corporate identity and website represent our commitment to meeting the evolving needs of energy market participants around the world." "ICE has led the way toward a transparent marketplace for energy," said Jack Sichterman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 50,000feet. "Today, the ICE identity reflects the company's ability to continuously innovate, and serves as an enhanced platform for ongoing customer service." The redesigned website serves as the gateway to ICE's products and services, including its widely distributed Adj. 1. widely distributed - growing or occurring in many parts of the world; "a cosmopolitan herb"; "cosmopolitan in distribution" cosmopolitan bionomics, environmental science, ecology - the branch of biology concerned with the relations between organisms electronic trading platform. To better serve ICE participants worldwide, the customizable site features proprietary trading Proprietary Trading When a firm trades for direct gain instead of commission dollars. Essentially, the firm has decided to profit from the market rather than commissions from processing trades. tools, syndicated news and an interactive map that delivers real-time global trading hub volumes and weather, as well as selected energy market data. About 50,000feet 50,000feet, Inc. is a full-service creative agency devoted to making brands coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. and companies admired. With offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago, 50,000feet collaborates with clients to deliver compelling communications across all media, including broadcast, print, direct mail and interactive. Learn more at www.50000feet.com. |
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