5 Secrets of No-Pressure Cold Calling

People are afraid to cold call for a number of reasons. For one thing, they fear rejection. Also, they''re concerned they''ll sound foolish, or they''ll be laughed or screamed at, or hung-up on. All of these cold calling events contribute to a feeling of high pressure on the caller, who in turn, pressures prospects, causing unnecessary failure and bruised feelings. What if you could cold call in utter calmness, as you might imagine the way a Zen master brings a cool cup of water from a well to his lips? Wouldn''t that be nifty? Here are five tips for accomplishing this no-pressure state of mind, which will result in greater task satisfaction and produce more sales, as well according to this top speaker, CNBC expert commentator, and best-selling author of 12 books and the audio seminars, THE NEW TELEMARKETING and THE LAW OF LARGE NUMBERS HOW TO MAKE SUCCESS INEVITABLE.

People are afraid to cold call for a number of reasons. For one thing, they fear rejection. Also, they?re concerned they?ll sound foolish, or they?ll be laughed or screamed at, or hung-up on. All of these cold calling events contribute to a feeling of high pressure on the caller, who in turn, pressures prospects, causing unnecessary failure and bruised feelings. What if you could cold call in utter calmness, as you might imagine the way a Zen master brings a cool cup of water from a well to his lips?

Wouldn?t that be nifty?

Here are five tips for accomplishing this no-pressure state of mind, which will result in greater task satisfaction and produce more sales, as well:

(1) Forget about preconceived statistics regarding performance levels. For instance, if your manager or a buddy or a purported phone guru says you should get one appointment for every two hours of cold calling, you?ll feel under the gun to meet or surpass that figure. But no two campaigns are exactly alike. You might be phoning architects and the phone pro?s experience was mostly in calling consumers at home. Only after you have gained your own experience, and lots of it, are you in a position to generalize what your productivity level should be.

(2) Sound friendly and definitely take the time to ask people, ?How are you?? with an uplifted tone, a positive expectancy. If you leave this out, you?ll deny yourself a chance to get a positive response and to tune into the listener as an individual. But ask the question very slowly, making ?you? the highest word in the phrase, tonally. If you descend on ?you,? it will sound insincere and perfunctory, and time-wasting.

(3) Consider every ?no? as a blessing and a time-saver. Imagine all of the effort you would have invested following through with someone who said ?maybe? or ?send me some information,? but who didn?t mean it.

(4) Take frequent breaks to stretch, do yoga, isometrics, or to lift light weights. Exercise, right at your workstation, will relax and reward you, give you oxygen, lower your voice, and make you sound calmer to prospects and to yourself. Plus, you?ll get fit!

(5) Have some fun and stay loose! Make a joke. Ask how the weather is today in Terre Haute, Indiana. Ask a question you?ve always wondered about regarding chiropractic when you?re speaking to chiropractors.

Cold calling is all about effectively communicating, one-on-one. It should be a blast, and it can be, once you have relieved some of the pressure on yourself and on your prospects.

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than a thousand articles. and several popular audio and video training programs. His seminars are sponsored internationally and he is a top-rated faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with some of the best academic credentials in the speaking and training industry. A Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies and successful family owned and operated firms.

His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: [e-mail]