5 Reasons Right Now Is the Best Time to Cold Call!
I love those timid trainers that try to convince sales novices that there are good, better, and best times to make sales calls. Baloney! There are 5 reasons this advice is utterly bogus and RIGHT NOW is the best time to cold call according to top speaker and best selling author of such classics as YOU CAN SELL ANYTHING BY TELEPHONE! and REACH OUT & SELL SOMEONE.I love those timid trainers that try to convince sales novices that there are good, better, and best times to make sales calls. Baloney! There are several reasons this advice is utterly bogus: (1) Are you a mind reader? Can you always psychically detect when the best moment has arrived to call a particular prospect? If you?re this clairvoyant, better take your gift to the racetrack, place some timely bets, and retire while you?re young. (2) There are top executives that arrive at their offices at 6:30 in the morning and don?t leave until 8 at night. When is the best time to reach them? There?s just no way to know.
(3) You?re never going to be in a better mood to make calls than right now. If a prospect crosses your mind, don?t hesitate. Call them, and if you must, simply use the ?I just thought of you? or ?I was just reminded of you,? opener.
(4) Salespeople are notorious for believing in superstitions and fabrications. The idea that there are good, better and best times to call, is one of them. Don?t buy it. It?s just another excuse to be inactive, and you?re better off without it.
(5) What if you called someone at the VERY WORST TIME IMAGINABLE? What, then. Pat yourself on the back. Laugh it off. Use it as a fun war story to tell over a beer with your pals. And then move on!
The most important thing about selling, and especially about cold calling is to start and to never stop.
I don?t care how rich or successful you become.
Believe me, if there is one truth that works in all circumstances, it?s this one:
RIGHT NOW is always the best time to call!
Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, customer service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles and several popular audio and video programs. His seminars are sponsored internationally and he is a faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with impressive academic credentials: A Ph.D. from USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, his clients include several Fortune 1000 companies..