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5 Million Children's Books Now on Grocery Shelves from Cheerios(R) Spoonfuls of Stories(R).


National Children's Book Week is Nov. 12 - 18, 2007

MINNEAPOLIS -- For the sixth year in a row, Cheerios([R]) is putting FIVE MILLION great children's books free inside boxes of Cheerios cereal, as part of its sixth annual Cheerios([R]) Spoonfuls of Stories([R]) program, kicking off during National Children's Book Week, November 12 to 18, 2007.

In addition, Cheerios is again working with First Book, an award-winning children's literacy nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
, to give a year's worth of children's books to 50 reading programs serving disadvantaged children across the country. Over the past six years, Cheerios has donated more than $2.5 million to support First Book and its mission: to help get brand new books to children from low-income families.

"As an elementary school elementary school: see school.  teacher, I was saddened by how many of my students didn't have any books at all at home, let alone high quality books to which they could relate," said Jacqui Robbins, author of The New Girl...And Me, one of the books featured inside boxes. "That's part of why I started writing and why I love this program. Cheerios Spoonfuls of Stories and the work of First Book are getting great books into children's hands. But we have so many more children to reach."

This year's book offerings from Cheerios are five great titles from Simon & Schuster Simon & Schuster

U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller.
 Children's Publishing, including a book that Cheerios had specially printed in both English and Spanish. The book titles are:

* The New Girl . . . and Me by Jacqui Robbins, illustrated by Matt Phelan: This picture book by first-time author Jacqui Robbins tells the story of Mia and her classmates Classmates can refer to either:
  • Classmates.com, a social networking website.
  • Classmates (film), a 2006 Malayalam blockbuster directed by Lal Jose, starring Prithviraj, Jayasurya, Indragith, Sunil, Jagathy, Kavya Madhavan, Balachandra Menon, ...
 as a new girl, Shakeeta, comes to join their class. Mia reaches out to Shakeeta after the class bully and other kids exclude the new girl from their soccer game. Children will readily relate to this story, as Mia learns more about Shakeeta, her pet iguana iguana (ĭgwä`nə), name for several large lizards of the family Iguanidae, found in tropical America and the Galapagos. The common iguana (Iguana iguana , Igabelle, and how to make a new friend. Cheerios had this book specially printed in both English and Spanish. For ages 4-7.

* Everybody Needs a Rock by Byrd Baylor, illustrated by Peter Parnall: The striking illustrations of reknowned artist Peter Parnall beautifully illustrate Byrd Baylor's timeless and universal story that whether or not children have "tricycles, bicycles, horses, elephants, goldfish goldfish, freshwater fish, genus Carassius, of the family Cyprinidae, popular in aquariums and ponds. Native to China, it was first domesticated centuries ago from the wild form, an olive-colored carplike fish up to 16 in. (40 cm) long. , three-room playhouses, fire engines or wind-up dragons" to play with, EVERYBODY needs a special rock of their very own. Byrd's "Ten Rules for Finding a Rock" helps celebrate the beauty of nature that can be found all around us, and the joy of discovering it for ourselves. An ALA Notable Children's Book. For ages 4-8.

* Things that are most in the world by Judi Barrett, illustrated by John Nickle: What are the silliest, wiggliest, longest, hottest, jumpiest, prickliest things in the world? This picture book captures children's imagination as Barrett and Nickle explore superlatives through lively prose and bright, engaging illustrations. For ages 3-7.

* Do YOU Have a Hat? by Eileen Spinelli, illustrated by Geraldo Valerio: This colorful book celebrates hats of all kinds and provides support to parents who are tired of saying, "Where's your hat?" as their children head outdoors. Celebrate composer Igor Stravinsky's green beret, Abraham Lincoln's stovepipe hat A tall silk hat with a brim, worn commonly as an item of formal dress by gentlemen in the late 1800's.

See also: Stovepipe
, Carmen Carmen

throws over lover for another. [Fr. Lit.: Carmen; Fr. Opera: Bizet, Carmen, Westerman, 189–190]

See : Faithlessness


Carmen

the cards repeatedly spell her death. [Fr.
 Miranda's towering hat of fruit, and more, all interspersed with the lively refrain, "Do YOU Have a Hat?" This book will have your family talking about their favorite hats - and children and adults will likely learn something about famous historical figures -- and the hats they wore. A Junior Library Guild Selection, a Carolyn W. Field Award from the Pennsylvania Library Association, and selected for the Kansas State Reading Circle Primary Titles and the Virginia Young Readers List. For ages 3-6.

* Jakers![TM] Piggley's Treasure Hunt adapted by Catherine Lucas, images by Entara Ltd. In this book, featuring characters from PBS's popular Jakers! television show, Mr. Winks the Dad shows Piggley, Ferny fern  
n.
Any of numerous flowerless, seedless vascular plants having roots, stems, and fronds and reproducing by spores.



[Middle English, from Old English fearn; see per-2
 and Dannan that chores can be fun. Mr. Winks sends Piggley and his friends on a treasure hunt - and when the treasure hunt is done, the chores are, too! For ages 4-8.

One of these paperback books will be available inside each Cheerios cereal box marked "Spoonfuls of Stories," expected to be on shelves between November 2007 and early spring 2008. The books, which are specially sized to fit inside cereal boxes, feature all the original content and illustrations. Families can see which book is in the box through a special cut-out window on the front of the box ~ so they can pick the exact book they want, or collect all five titles. And boxes will also feature information on how to make your own online donation to First Book, to help get brand new books to children from low-income families.

"In disadvantaged communities, helping even a single child learn to read can help stop the cycle of poverty in that family for the next generation," said Kyle Zimmer, president of First Book. "Studies have shown that the only measure that correlates significantly with school reading scores is the number of books in the home - and yet, appallingly, in many low-income communities there is just one book for every 300 children. Thanks to the ongoing financial support and partnership with Cheerios, we are not only getting more books to children who need them, but more people are aware of the need and the importance of making sure that children have books to read."

"We hope that by continuing to provide high quality books for children right inside boxes of Cheerios cereal, and providing financial support to First Book to get books to children from low-income families, we are doing our part to help make books and reading a very special part of every child's life," said Ricardo Fernandez, marketing manager for Cheerios.

For information, see www.spoonfulsofstories.com or the specially marked box of Cheerios cereal on your breakfast table.

ABOUT CHEERIOS

Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat oat

member of the plant genus Avena in the family Poaceae.


oats
see avenasativa.

oat grain
seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses.
 cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor. , Frosted Cheerios Frosted Cheerios is a spin-off of the General Mills breakfast cereal Cheerios. They were first launched in 1995, and marketed with the slogan: "Frosted Cheerios tastes so good the box never closes!". , Fruity Cheerios, Apple Cinnamon cinnamon, name for trees and shrubs of the genus Cinnamomum of the family Lauraceae (laurel family). Cinnamon spice comes chiefly from the Sri Lankan cinnamon (C. zeylanicum), now cultivated in several tropical regions.  Cheerios, MultiGrain Cheerios MultiGrain Cheerios is a brand of cereal in the Cheerios family, introduced in 1992, around the same time Berry Berry Kix was introduced. This cereal is made by General Mills in the United States, and Nestlé in other countries. , Berry Burst Cheerios and Yogurt Burst Cheerios Yogurt Burst Cheerios is a brand of breakfast cereal by the General Mills cereal company that is nearly the same as the original Cheerios, but has some cereal pieces which are coated with 100% yogurt. . Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

ABOUT FIRST BOOK

First Book is a national nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 with a single mission: to give children from low-income families the opportunity to read and own their first new books. Through hundreds of local Advisory Boards, the First Book National Book Bank, and the First Book Marketplace, the organization provides an ongoing supply of new books to children participating in community-based mentoring, tutoring, and family literacy This articlearticle or section has multiple issues:
* Its factual accuracy is disputed.
* It needs additional references or sources for verification.
* Very few or no other articles link to this one.
 programs. First Book has provided 50 million new books to children in need in thousands of communities nationwide. For more information about First Book, please visit www.FirstBook.org.

ABOUT SIMON & SCHUSTER

Simon & Schuster, a part of the CBS Corporation
''This article describes the present CBS Corporation. For the CBS broadcasting networks, see CBS. From 1997 to 2000, there was a prior instance of CBS Corporation, previously named Westinghouse Electric, that was later purchased by Viacom.
, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction non·fic·tion  
n.
1. Prose works other than fiction: I've read her novels but not her nonfiction.

2. The category of literature consisting of works of this kind.
 for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com.

ABOUT NATIONAL CHILDREN'S BOOK WEEK

An annual celebration begun in 1919, National Children's Book Week introduces young people to authors, illustrators, and books in schools, libraries, homes, and bookstores. As the official sponsor of National Children's Book Week, the Children's Book Council, a nonprofit trade association that promotes the use and enjoyment of children's trade books and related literacy materials for young people, encourages young people to discover the complexity of the world beyond their own experience through books. For more information, visit www.cbcbooks.org.

Cheerios, Honey Nut Cheerios, Frosted Cheerios, MultiGrain Cheerios, Apple Cinnamon Cheerios, Berry Burst Cheerios, Yogurt Burst Cheerios, Fruity Cheerios and Spoonfuls of Stories are trademarks of General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Date:Nov 12, 2007
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