4th Annual Sashi Concert Brings Usher, Eve, Busta Rhymes, Donell Jones & Tweet to Jamaica; Joined by Reggae Stars Super Cat, T.O.K. & More.

Entertainment Editors & Travel Writers

Week-long "Sashi Experience" Travel Package Includes Fashion Show,

Kids Day, and Theme Parties; Portion of Proceeds To Go To Charity

Think "Jamaica" and "festival," and then erase any visions of the flowing dreadlocks and easy-skankin' riddims of the island's traditional reggae.

For the past three years, Horatio Hamilton and LOY Productions have been bringing chart-topping American hip-hop and R&B acts to Jamaica's sandy shores as part of the Sashi Experience and Concert, a great travel package idea for singles, couples or families looking for holiday ideas. Last year, 15,000 concert-goers were treated to the sounds of P. Diddy, Tyrese and Shabba Ranks - among others - in a 12-hour jam under the stars. This year - on August 25th at James Bond Beach in tropical Ocho Rios - Usher, Eve, Busta Rhymes, Donell Jones, Tweet and R&B upstart Sharissa will be joined by Jamaican artists Super Cat, Bling Dawg, T.O.K., Dawn Penn, Major Damage and the John Shop Family for the 4th annual Sashi Concert. "Sashi is the only event of its kind dedicated to bringing the hottest musical acts direct from the U.S. to the warm waters and tropical landscapes of the Caribbean," explains Sashi founder Horatio Hamilton. "Music is such an integral part of our cultural heritage here in Jamaica, so I felt it was only natural to bring a festival of this caliber to its shores."

In addition to the star-studded concert, the Sashi Experience offers a week of events and parties making it a complete vacation package. Kicking off on August 21st with the charity event Sashi Awards, celebrating the melding of Jamaican and American philanthropy, highlights include the unveiling of the Sashi Collection fashion line on the 22nd, and Kids Day on the 24th, including sports and rides.

Complete travel packages, including event tickets, airfare and hotels can be found at www.sashiconcert.com or by calling Toll Free 1-866-SashiJA.

Sashi has now become an annual event that Jamaicans eagerly anticipate at the end of the long summer period. Taking advantage of this opportunity, founder Horatio Hamilton has made the Sashi Concert a source of charity for some of Jamaica's most underprivileged citizens. The Sashi Charity Fund has become an integral part of the annual event. The year 2000 saw the charity fund support Trench Town, and for the past two years supports the Sir John Golding Center (Mona Rehabilitation Center) for spinal injuries and disabilities.