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4th Annual How to Export Software Conference Set by SOFTEX 2000 -- Brazilian Developers to Hear from IT Industry Experts in Belo Horizonte, May 8-10.


PEMBROKE PINES Pembroke Pines, city (1990 pop. 65,452), Broward co., SE Fla., a residential suburb between Miami and Fort Lauderdale; inc. 1961. A significant retirement community, the suburb grew rapidly in the late 20th cent., and more than doubled in size between 1990 and 2000. , Fla.--(BUSINESS WIRE)--April 11, 1996--The U.S. Outpost of SOFTEX 2000 announced that it has organized the fourth annual How to Export Software Conference to be in Belo Horizonte Belo Horizonte (bəl'rēzôN`tĭ) [Port.,=beautiful horizon], city (1996 pop. 2,091,770), capital of Minas Gerais state, E Brazil. , Minas Gerais Minas Gerais (mē`nəs zhərīs`) [Port.,=various mines], state (1996 pop. 16,660,691), 226,707 sq mi (587,171 sq km), E Brazil. The capital is Belo Horizonte. Minas Gerais continues to produce more than half of Brazil's mineral wealth. , Brazil, May 8-10, with well-known IT industry experts to address the Brazilian software development community.

The U.S. Outpost of SOFTEX 2000 is part of a Brazilian-based worldwide program charged with increasing awareness and global export of software developed in Brazil. SOFTEX 2000 works closely with ASSESPRO (The Brazilian Software and Computing Services Companies Association) and other Brazilian organizations to reach out to the world with the nation's creative technology-based products and solutions. Headed by Executive Director Dr. Carlos Caldas DaSilva, the U.S. Outpost in Florida also serves as a marketing incubator and publisher for Brazilian software companies entering the American marketplace.

The Conference opens on Wednesday, May 8, with a welcome address by Dr. Eduardo Moreira da Costa The surname da Costa derives from the Portuguese word for coast. It may refer to:
  • Emanuel Mendez da Costa (1717 – 1791), English botanist, naturalist, philosopher, and collector
  • Benjamin Mendes da Costa (1803-1868), English/Australian philanthropist
, National Coordinator of the SOFTEX 2000 program. Also scheduled to address the software developers in the opening session are: Angelo Fares Menhem, Chairman of the Conference and President of FUMSOFT, the SOFTEX 2000 outpost in Belo Horizonte; Dr. Israel Vargas, Brazil's Minister of Science and Technology; Dr. Eduardo Azeredo, Governor of the State of Minas Gerais, and Dr. Patrus Ananias, Mayor of Belo Horizonte. Dr. DaSilva will also address the session on "The Software Market: Current Scenario, Trends and a Vision of Opportunities for Brazil in the Global Market." The afternoon program offers a roundtable session moderated by Caludia Pavani of SOFTEX 2000's Rio de Janeiro Rio de Janeiro, city, Brazil
Rio de Janeiro (rē`ō də zhänā`rō, Port. rē` thĭ zhənĕē`r
 office on "Venture Capital and Other Financial Mechanisms for Brazilian Software Firms," including participating by leading Brazilian venture firms. The session concludes with a presentation on "Securing Capital Investments Through Good Business Planning" by Burke Franklin, president of JIAN of Mountain View, Calif., whose BizPlan Builder(R) is the leading business planning software in the world.

The Conference reopens the next morning with "Software Distribution and Reseller Channels in the U.S." by Richard Miles Richard Monroe Miles was born in 1937 in Little Rock, Arkansas. He grew up in rural and small-town Indiana. After serving in the Marine Corps from 1954 to 1957, he obtained degrees from Bakersfield College, the University of California at Berkeley and Indiana University. , president of Re: Launch of Berkeley, California Berkeley is a city on the east shore of San Francisco Bay in Northern California, in the United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington. , and Dr. DaSilva's presentation on "The Portfolio of Services Offered by the U.S. Outpost of SOFTEX 2000," including software publishing and Internet services. In the afternoon, David Kaminer, president of The Kaminer Group of Tarrytown, NY, and former vice president of COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). , will address "Publicizing Software: The Importance of Press Kits, Press Tours and Editorial Reviews." The day concludes with "A Case Study of Success in Software Export: From Sertaozinho to the World" by Carlos Roberto Liboni, director of marketing for SMAR SMAR S-Band Multiple Access Return
SMAR Smoky Mountain Adventure Race
SMAR Supply Management Aid Record
SMAR Scaffold Matrix Attachment Region (DNA) 
 of Brazil and the U.S.

The final day of the Conference has an international flavor, opening with "How to Do Business in China," with Liu Zhaodong, Executive Director of ISTC ISTC International Science and Technology Center
ISTC International Student Travel Confederation
ISTC Institute of Scientific and Technical Communicators (UK)
ISTC Independent Sector Treatment Centre (UK) 
 in China, "How to Do Business in Europe," with Gilson M.B. Fonseca, Executive Director of SOFTEX 2000's European Outpost in Bonn, Germany, and a session on Mercosul, the Southern South American Common Market, which includes Brazil, Argentina, Paraguay and Uruguay. The morning also offers"Exporting/Importing Software Development Services," with Valentine de Souza De Souza or D'Souza is a common Portuguese family name. Although it is still quite common outside Portugal -- especially in Brazil and India --, Souza is the old spelling of present-day Sousa. , Editor of the Express Computer of India leading a discussion on that country, Paulo de Rezende, Informatik Manager of Gruppe fur Angewande of Switzerland heading a session on his country, and a session on Israel. In the afternoon, Jeff Tarter, Editor/Publisher of Soft Letter of Newton, Mass., an internationally renown and often quoted newsletter, will speak on "How the Internet is Affecting the Software Business." The final session of the Conference will be headed by Dr. Ivan Moura Campos, Secretary of Informatics Policy of the Brazilian Ministry of Science and Technology, and address "The Internet in Brazil As a result of Telebras's privatization in 1998, communication groups, such as Telefónica, Telemar and Brasil Telecom dispute the largest part of the market offered DSL under the telephone copper net. : the Present and the Future."

"We are fortunate that so many well-known and respected IT industry experts are coming to Brazil to address the leaders of our rapidly-growing software development industry," said Dr. DaSilva. "Brazil is by far the largest IT marketplace in Latin and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , and is growing at an exponential rate annually. By having conferences such as How to Export Software, which provide first-hand insights and information from industry leaders, we are setting the stage to continue Brazil's dramatic growth in software well into the next century."

For information contact: Dr. Carlos Caldas DaSilva, Executive Director (caldas@us-office.com), or Ed Baas, Marketing Manager (ed@us-office.com), SOFTEX 2000, 9050 Pines Boulevard - No. 210, Pembroke Pines, FL 33024; telephone +(954) 438-6450; fax +(954) 438-1995.

CONTACT: The U.S. Outpost of SOFTEX 2000

Dr. Carlos DaSilva

+(954) 438-6450

or

David A. Kaminer

The Kaminer Group

+(914) 332-4114
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 11, 1996
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