4i Redesign Music.com ... Brand Focuses On International Recognition.Business, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , Music, and Marketing Editors NEW YORK--(BUSINESS WIRE)--Aug. 28, 2000 4i, a London based convergent media firm, have just completed the re-branding of the music destination, Music.com. Chosen for its international nature and focus on the global market, 4i have provided Music.com with a powerful and globally recognizable brand image. Music.com has a fascinating history. The URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. was registered in 1992, for just $50 by MUSIC Corp., Multi-User Speciality Integrated Services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. , a holding company engaged in telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , semiconductors and manufacturing services to be used as its corporate website. Within a short period of time there was an extraordinary amount of unsolicited un·so·lic·it·ed adj. Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions. unsolicited Adjective traffic from consumers seeking music content. MUSIC Corp. realised the power of the URL, and took the decision to launch a music website using www.music.com. The company was eventually spun-off from MUSIC Corp. The name Music.com opened doors and attracted some of the most prestigious companies and executives. Giants including Microsoft Corp., Dream Works Records and Citigroup linked up with Music.com as either partners or investors. Music.com (www.music.com) needed a visual representation of its brand that would be just as international and universal as its name; one that would appeal to the broadest range of music lovers possible. Since its inception in 1999, Music.com has focused heavily on establishing and developing its business and is now ready to initiate its global marketing strategy. London Based Convergent Media firm 4i, won the account, over various New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based agencies. "4i is a leading brand agency with a very impressive roster of clients and an international presence, they have provided distinct and globally recognised corporate brands. When Music.com was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an agency to re-design its logo and brand, it was looking for a company with a proven track record of creating brands that are unique while still maintaining the corporate image. Music.com was looking for a company that understood the demands placed on a global brand and that could design a logo for the international marketplace. 4i was the perfect mix of all of these." Valerie Brown - Vice President, Marketing, Music.com Music.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. providing services and on-line content for consumers, music industry professionals and artists encompassing all aspects and genres of music. Available for Interview: Mark Norton, Creative Director 4i. Valerie Brown, Vice President of Marketing, Music.com Visuals Available Upon Request. www.4i.co.uk www.music.com |
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