4Q 2008 Israel Mobile Operator Forecast, 2008 - 2010 Provides over 65 Operational and Financial Metrics for the Israel Wireless Market.

DUBLIN, Ireland -- Research and Markets (Http://Www.Researchandmarkets.Com/Research/Ab2437/4Q_2008_israel_mob) Has Announced the Addition of Ie Market Research Corp.'S New Report "4Q 2008 Israel Mobile Operator Forecast, 2008 - 2010" to Their Offering.

This Mobile Operator Forecast on Israel Provides over 65 Operational and Financial Metrics for the Israel Wireless Market. We Cover Quarterly Historical Data Starting in 2Q2004 and Ending in 2Q2008. We Also Provide Four-Year Forecasts at the Operator Level Going out to 2010. Operators Covered for Israel Include: Cellcom, Pelephone, Partner, and Mirs. Our Mobile Forecasts Are Updated Quarterly and Are Available for One-Time Delivery or Through Regular Updates.

Notable Highlights of the 4Q08 Israel Mobile Forecast Include:

- We Are Now Forecasting the Overall Subscriber Base in Israel Will Increase from Our Projected 9.18 Million in 2008 to 9.63 Million in 2010.

- in 2010, the Average Industry-Wide Arpu in Israel Will Be Us$ 40.50 Per Month (Previously Forecasted at Us$ 39.74 Per Month). We Expect Partner to Generate the Highest Arpu of Us$45.50 Per Month, Which Will Be the Highest Arpu in Our Middle East Operator Coverage List.

- Market Shares (by Subscribers) of Major Operators Will Remain Roughly the Same over the Next Several Years in Israel. Cellcom, Pelephone, Partner, and Mirs Will Continue to Have Approximately 34%, 30%, 31% and 4% of Total Subscribers over the Forecast Period of 2008 - 2010.

- Given the Level of Competition, Ebitda Margins in Israel Are Fairly Low and Tightly Clustered. the Three Largest Operators Will Each Enjoy above 30% of Ebitda Margins, but Cellcom Will Continue to See Higher Profitability Levels at Ebitda Margins of 35.7% in 2010.

Executive Summary:

Subscriber Growth Has Slowed Down in the Last Two Quarters

+4.7% Subscriber Growth in Israel in 2Q.2008

Arpu Growth Levels Continue to Register in Negative Territory but Have Not Nosedived

Arpu Growth up +1.1% to +0.3% in 2Q.2008

Israels Data Arpu Growth is One of the Highest in the World and Continues to Register in Double-Digit Territory

Cellcom Continues to Lead Ebitda Margins and Ebitda Growth in Israels Mobile Operator Space

So What is Iemr's Forecast?

Cellcom Will Continue to Maintain Its Subscriber Market Share Lead, If Execution is Flawless

We Are Expecting Arpu Declines to Stabilize over the Next Three Years

We Are Forecasting Stable Ebitda Margins over the 2008-2010 Period

Key Topics Covered:

Companies Covered in This Country Mobile Forecast

Cellcom

Pelephone

Partner

Mirs (Only "Number of Subscribers", "Subscriber Growth", "Post-Paid Subscribers", "Post-Paid Subscriber Growth", "Prepaid Subscribers", "Prepaid Subscriber Growth", "Post-Paid % of Total Subscribers", "Prepaid % of Total Subscribers", "Monthly Arpu", "Arpu Growth", "Monthly Voice Arpu", "Voice Arpu Growth", "Share of Total Subscribers", "Share of Service Revenue", "Yoy Change in Revenue Share", "Service Revenue", and "Service Revenue Growth" Are Available for This Operator.)

Charts 1-68 Results & Forecasts for: Cy04-Cy10

Charts 69-136 Quarterly Results for: Mar 05 - Mar 08

Companies Mentioned:

Cellcom

Pelephone

Partner

Mirs

for More Information Visit Http://Www.Researchandmarkets.Com/Research/Ab2437/4Q_2008_israel_mob