4Kids Entertainment to Unleash Next Trading Card Revolution with Launch of the World's First Multimedia Trading Card Property; Chaotic(TM).

NEW YORK -- 4Kids Entertainment to Manage Card Game's Worldwide Launch, Develop a Broad Merchandising Program for All Ages, and Co-Produce Animated Fall Television Series

The world's getting Chaotic! 4Kids Entertainment, Inc., the children's entertainment powerhouse that turned the trading card-based properties Pokemon and Yu-Gi-Oh! into worldwide sensations, is unveiling its most innovative and groundbreaking property to date with the much-anticipated launch of CHAOTIC(TM). Developed in conjunction with APEX Marketing, Inc. and Dracco Company Ltd., Chaotic is expected to revolutionize the multi-billion dollar trading card industry by bringing the category into the digital age with a game that can be played both traditionally and online.

Chaotic, with its fantastical world of creatures and characters, will also debut as a TV series this Fall on 4Kids TV (Fox affiliates nationwide on Saturday mornings) and as a full-blown licensing and merchandising program in 2007. The animated series will be produced by 4Kids and APEX Marketing.

The property will make its debut at this year's Licensing Show June 20-22 at the Jacob K. Javits Center in New York City. 4Kids can be found at Booth 3400 at the show.

As the first property specifically designed to connect collectible trading card gaming with the many platforms of interactive technology, Chaotic's revolutionary feature is its patented alphanumeric code technology. Each Chaotic trading card will be imprinted with a unique alphanumeric code that not only ensures that no two cards are alike, but also, enables kids to upload and access their personal collection of Chaotic cards stored on the free Chaotic website (www.chaoticgame.com). Once logged on to the Chaotic website, kids will be able to play Chaotic at any time against other players from around the world. The online game play brings the physical trading cards to life as the creatures on the cards battle in cyberspace. The website can also record winners and create world rankings of players. The Chaotic website can be accessed by computer and any other device that can access the internet such as cell phones, PDA's and gaming platforms. The Chaotic card game can also be played in the traditional manner with physical cards.

4Kids Entertainment will also develop a broad licensing and marketing program for the property in all core categories, initially focusing on toys, interactive entertainment and collectibles. The Chaotic licensed products may also carry a one-of-a-kind "code" that once uploaded can enhance the online game play experience.

"Chaotic is truly a unique and revolutionary property that we are proud to add to our portfolio," said Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "Technology has become such an integral part of life for today's kids. It is only natural to usher trading card games into the 21st Century by enabling collectors to share their Chaotic cards online or through wireless communication. Add in its hundreds of unique of characters and engaging storylines, and Chaotic has all the elements to become a worldwide television and merchandising hit."

Both the Chaotic card game and the animated TV series revolve around capturing the codes of new creatures. In the series, two teenage boys discover a secret portal to the world of Perim while playing the Chaotic Trading Card Game(TM). Soon after entering the magical world of Perim, the boys quickly realize that the unique codes on their trading cards are actually scans of living creatures with unique powers; the boys then use these fierce and fascinating beings to help further their mission to capture the codes and battle armor of new creatures. And since Chaotic is all about connecting one platform to another, back here on Earth, real life Chaotic TV fans will be able to watch the series and discover battle strategies that will ultimately help them master the trading card game for both on-line and off-line game play.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.