4Kids Entertainment and The 3DO Company Team with Blockbuster for National CUBIX Video Game Promotion.Business Editors NEW YORK--(BUSINESS WIRE)--April 8, 2003 Promotion Backed By Network TV, Direct Mail, Internet And In-Store Support 4Kids Entertainment, Inc. (NYSE NYSE See: New York Stock Exchange : KDE (K Desktop Environment) A GUI-based user interface primarily for Unix and Linux machines, but also available for Windows and Mac. The source code is freely distributed and is maintained by developers around the world. ) and Blockbuster Inc. (NYSE: BBI BBI Blockbuster Inc. (stock symbol) BBI Berlin Brandenburg International (Airport) BBI Broadband-Interactive BBI Browser-Based Interface BBI Best Brains Inc. ) have joined forces for a national promotion featuring the all-new 3DO CUBIX(TM): ROBOTS FOR EVERYONE - SHOWDOWN video game based on 4Kids' original 3D-CGI animated series CUBIX(TM). Launched Friday, April 4 in participating Blockbuster stores nationwide, the six-week promotion offers Blockbuster customers who purchase the video game a free CUBIX DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. featuring the episodes "The Unfixable Robot" and "Lectrix." The game also is available for rent exclusively from participating U.S. Blockbuster stores. Produced by The 3DO Company for the Nintendo GameCube The Nintendo GameCube (GCN) is Nintendo's fourth home video game console, belonging to the sixth generation era. The system itself is the most compact and least expensive, next to the Dreamcast, of the sixth generation era consoles. (TM) system and the Sony PlayStation Sony Playstation - Playstation (R)2 computer entertainment system, the CUBIX: ROBOTS FOR EVERYONE - SHOWDOWN video game brings players into the world of the future to stop the evil Dr. K from destroying Bubble Town by engaging Solex-infected, out-of-control robots. CUBIX, the first original animated television series “Animated series” redirects here. For full information about animated series, see Animated cartoon. Animated Series are a television series produced by means of animation. from 4Kids Entertainment, launched its second season on Kids' WB! March 15 with 13 all-new episodes, emerging as the no. 1 ranked broadcast series in its time period among its targeted Tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] (9-14) demo and earning a spot among the top eight programs in key kids demos 2-11 and 6-11; and boys 2-11 and boys 6-11. The promotion will be supported by television spots on 4Kids Entertainment's FOX BOX, a national direct mail campaign, a dedicated Web site and in-store point of purchase displays. "We are delighted to team with 3DO and Blockbuster to support the launch of 3DO's new CUBIX video game," said Al Kahn, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 4Kids Entertainment. "The promotion combines the video game with the television series to enhance the CUBIX brand." "3DO has created an outstanding video game based on 4Kids' original 3D-CGI animated series CUBIX," said Tim Sifford, vice president, interactive merchandising, for Blockbuster. "We are pleased to join with 4Kids and 3DO in promoting this action-filled video game, reflecting our commitment to bringing our customers the best in entertainment in the best ways possible." About 4Kids Entertainment Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development. For further information, please visit the company's Web site at www.4KidsEntertainment.com. About Blockbuster Blockbuster Inc. (NYSE: BBI) is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and a leading global provider of in-home movies and game entertainment, with more than 8,500 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster.com. Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online. About The 3DO Company The 3DO Company, headquartered in Redwood City, Calif., develops, publishes and distributes interactive entertainment software for personal computers, the Internet, and advanced entertainment systems such as the PlayStation(R)2 computer entertainment system, Xbox(TM) video game system from Microsoft Corp., and the Nintendo GameCube(TM) and Game Boy(R) Advance systems. More information about The 3DO Company and 3DO products can be found on the Internet at www.3do.com. This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements. |
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