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4Kids Entertainment and Clear Channel Entertainment Team with Wendy's for a Monster Jam National Promotion; Wendy's Launches Five-Week Monster Jam Promotion.


Business Editors

NEW YORK--(BUSINESS WIRE)--March 12, 2003

Clear Channel Entertainment and 4Kids Entertainment, Inc. (NYSE NYSE

See: New York Stock Exchange
: KDE (K Desktop Environment) A GUI-based user interface primarily for Unix and Linux machines, but also available for Windows and Mac. The source code is freely distributed and is maintained by developers around the world. ), the exclusive licensing representative for Clear Channel Entertainment's MONSTER JAM, have teamed with Wendy's Restaurants to launch a national in-store program promoting Clear Channel's popular motor sports franchise.

Kicked into gear March 10, the five-week promotion offers Wendy's customers one of a variety of customized MONSTER JAM(R) monster trucks A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A
  • Aces High - Shell-Camino
  • Aftershock
  • Air Force
  • Airborne Ranger
  • American Dream
  • American Guardian
  • Annihilator
  • Arachnaphobia
  • Avenger
  • Awesome Kong
  • An Escalade
B
 including TEAM MEENTS, AMERICAN GUARDIAN(R), AIRBORNE RANGER
For U.S. military use of this term, see United States Army Rangers.


Airborne Ranger is a computer game released in 1987 by MicroProse.
(TM), EL TORO LOCO(TM) and PROWLER prowler - (Unix) A daemon that is run periodically (typically once a week) to seek out and erase core files, truncate administrative logfiles, nuke "lost+found" directories, and otherwise clean up the cruft that tends to pile up in the corners of a file system. (TM). In addition to the truck premiums, Wendy's is also providing a special discount coupon from master toy licensee Mattel for the toy giant's high-profile line of TYCO TYCO Thank You Captain Obvious  MONSTER JAM remote control trucks.

All 5,500 Wendy's Restaurants in the U.S. and Canada are participating in the promotion, which is backed by a multi-million dollar marketing campaign encompassing national TV advertising, in-store merchandising (in-store displays, tray liners/activity sheets, graphic bags, drive thru signage) and exposure on both the Wendy's (www.wendys.com) and Monster Jam (www.ushra.com) Web sites.

"We are delighted to add the vast marketing reach of Wendy's Restaurants in our continuing efforts to grow the brand MONSTER JAM nationwide," said Carlin car·line or car·lin  
n. Scots
A woman, especially an old one.



[Middle English kerling, from Old Norse, from karl, man.]
 West, Senior Vice President Sales/ Marketing of 4Kids Entertainment. "Wendy's is a family favorite, and an ideal promotional home for MONSTER JAM."

"Wendy's is an exciting promotional partner for MONSTER JAM," said Clear Channel Entertainment's Denise Haller. "We look forward to adding Wendy's tremendous national reach to our marketing arsenal, which also boasts prestigious licensees in a wide range of key consumer product categories."

MONSTER JAM has emerged into one of the most popular and affordable family sporting events today, attracting millions of fans each year through live stadium and arena events. The live arena MONSTER JAM events generate more than 4 million spectators per year, including a large family following attracted by the commitment to value pricing. MONSTER JAM is part of the Entertainment Division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, which includes Music, Theatrical, Family and Motor Sports. Each year, more than 62 million people attend approximately 26,000 events promoted and/or produced by the company, including live music events, Broadway, West End and touring theatrical shows, family entertainment shows and specialized sports and motor sports shows.

About Clear Channel:

Clear Channel Entertainment, a leading producer and marketer of live entertainment events, is a subsidiary of Clear Channel Worldwide (NYSE: CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books 135 live entertainment venues, including 44 amphitheaters in the U.S. and 28 venues in Europe. In addition, Clear Channel Entertainment owns leading talent management businesses that specialize in the representation of athletes and broadcasters, including independently operated baseball, basketball and football businesses. Clear Channel Entertainment is headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

About 4Kids Entertainment:

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media buying and planning; and Web site development. For further information, please visit the company's Web site at www.4KidsEntertainment.com.

This press release contains forward-looking statements. Due to the fact that 4Kids Entertainment Inc. faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 12, 2003
Words:592
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