4Kids Entertainment Unveils Imaginative, Stellar 2001-02 Program Line Up.

Business & Entertainment Editors

NATPE 2001

LAS VEGAS--(BUSINESS EDITORS)--Jan. 17, 2001

Pokemon(TM), Cubix(TM), Tama and Friends(TM), Ultraman Tiga(TM) and

Kinnikuman: The Ultimate Muscle(TM) Provide One Stop Shopping for

Children's Entertainment

4Kids Entertainment Inc., a leading global marketer of children's entertainment content, will be unveiling its 2001-02 line-up at NATPE, the National Association of Program Executives (Booth No. 2422).

This year's line-up includes the worldwide phenomenon "Pokemon," as well as the original CGI series, "Cubix-Robots for Everyone!"; the zany adventures of "Tama and Friends"; and the superheroes, "Ultraman Tiga" and "Kinnikuman: The Ultimate Muscle."

"4Kids provides children's entertainment choices for every age group," stated Al Kahn, chairman and CEO of 4Kids Entertainment. "We are very excited about Cubix-Robots for Everyone, which we are co-producing with CINIPIX and Daiwan. We are also excited about the acquisition of rights to three Japanese series. We believe the popularity and success of overseas programming is an indicator of the success that can be achieved in the United States. Kids are kids everywhere!"

"Pokemon"

The world of more than 250 animated Pokemon with names like Pikachu and Jigglypuff have captured the hearts of children around the world. The Pokemon franchise has grossed more than $10 billion worldwide since its introduction. "Pokemon" continues to be the number-one rated children's show and is seen in more than 60 countries.

Now in its third season as "Pokemon: The Johto Journeys," TV viewers worldwide are introduced to a new generation of Pokemon Gold and Silver characters and returning favorites. Over 200 episodes of animation have been produced to date.

"Cubix"

"Robots for Everyone!" Schoolyards everywhere are destined to be all-abuzz about "Cubix" this spring. It's a story filled with action, adventure and an uncommon friendship.

In the not too distant future, robots are part of everyday life. They direct traffic, teach school, dispense popcorn and even fight crime. The best part is that many of these robots are equipped with an EPU (emotion processing unit), giving each one a personality all its own. Follow the adventures of our hero and his new best robot pal, Cubix, as they, along with their other friends in Bubble Town, embark on comical adventures and ward off the evil deeds of Dr. K.

"Cubix" will premiere its state of the art CGI animation on the Kids WB! Network in March 2001.

"Tama and Friends"

Who says dogs and cats can't get along? Meet Tama the cat and his dog and cat buddies as their fun-filled, zany adventures prove time and again the importance of friendship and working together. "Tama and Friends," a favorite with pre-schoolers in Japan for almost two decades, is an educator-friendly animated series.

"Ultraman Tiga"

When Super is just not enough! Meet Ultraman Tiga, the Japanese superhero from Tsuburaya Productions who has been saving Japan for many years. Now the silver-clad hero is about to leap across the continents to save America from the same nefarious forces that have plagued the Land of the Rising Sun. The original Ultraman was created by Eiji Tsuburaya, whose credits include director of special effects for the first seven Godzilla films. "Ultraman Tiga" is a live-action series.

"Kinnikuman: the Ultimate Muscle!!!"

What happens when you take one of Japan's most successful superheroes, a healthy dose of wrestling, some clever storylines, death-defying action and adventure, and over-the-top heroes and villains? You get "Kinnikuman: The Ultimate Muscle" -- the new face of action/adventure cartoons. This animated series is produced by Toei Animation Company Ltd., Japan's largest animation studio, which has turned out hits such as "Sailor Moon" and "Dragon Ball Z."

About 4Kids

Headquartered in New York City, 4Kids Entertainment Inc. (NYSE:KDE) is a vertically-integrated entertainment and worldwide television distribution company whose wholly owned subsidiaries include Leisure Concepts Inc., a leader in domestic and international merchandise licensing and product development; 4Kids Productions, a television, film, music and home video production company; Summit Media, a media buying and planning company; Websites4Kids; and Technology4Kids. For further information, visit the company's Web site at www.4KidsEntertainmentInc.com.